Woodman's Plans New Superstore at Oshkosh Outlet Mall

Retailer to redevelop vacant Shops at Oshkosh site with 270,000 sq ft store and gas station.

Mar. 31, 2026 at 9:41pm

Got story updates? Submit your updates here. ›

A high-end, photorealistic studio still-life photograph featuring a polished, geometric concrete block in a deep charcoal gray color, resting on a clean white seamless background and dramatically lit from the side to highlight the smooth, premium materiality.The redevelopment of the vacant Oshkosh outlet mall site represents a strategic investment in the city's retail future.Green Bay Today

Woodman's Food Market has confirmed plans to build a new superstore and gas station at the site of the currently vacant Outlet Shops at Oshkosh. The company purchased the 12-acre property in 2024 and is now working with the city to finalize development plans, with construction expected to begin as early as 2027.

Why it matters

The redevelopment of the long-struggling Oshkosh outlet mall represents a major investment in the city's retail landscape. Woodman's, a popular regional grocery chain, sees an opportunity to establish a large-format store in an area with limited competition, potentially drawing shoppers from across Northeast Wisconsin.

The details

Woodman's initial plans call for a 270,000 square foot superstore with an integrated gas station. The company will demolish the existing outlet mall structures to build the new facility from the ground up. Currently, around two-thirds of the outlet mall's storefronts sit vacant, with anchor tenant Eddie Bauer recently filing for bankruptcy and closing its location.

  • Woodman's purchased the 12-acre Outlet Shops at Oshkosh site in 2024 for $12 million.
  • The company was originally scheduled to present its plans to the Oshkosh Plan Commission on April 8, 2026, but has delayed the meeting to revisit development details.
  • Woodman's expects the best-case scenario for beginning construction on the new superstore to be between 2027 and 2028.

The players

Woodman's Food Market

A regional grocery store chain with two existing locations in Northeast Wisconsin, in Grand Chute and Howard.

City of Oshkosh

The local government that is working with Woodman's to review and approve the development plans for the new superstore.

Eddie Bauer

An outdoor apparel and equipment retailer that previously operated an outlet store at the Shops at Oshkosh, but has since filed for bankruptcy and closed the location.

Got photos? Submit your photos here. ›

What’s next

Woodman's is expected to present its revised development plans to the Oshkosh Plan Commission in the coming months, with the goal of beginning construction on the new superstore between 2027 and 2028.

The takeaway

The redevelopment of the Outlet Shops at Oshkosh site represents a significant investment in the city's retail landscape, as Woodman's seeks to establish a large-format grocery store in an area with limited competition. The project's success could have broader implications for the future of the city's commercial real estate market.