Packers Weigh Lambeau Field Naming Rights as Public Ownership Limits Revenue

Green Bay Packers president warns public ownership model could force team to monetize stadium naming rights.

Mar. 15, 2026 at 9:36pm

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The Green Bay Packers, the NFL's only publicly-owned franchise, are exploring ways to increase revenue as their unique ownership structure limits their ability to raise capital compared to privately-owned teams. Packers president Ed Policy warned that the team may soon have to sell Lambeau Field's naming rights, the last major NFL stadium without such a deal, in order to remain competitive.

Why it matters

The Packers' public ownership model has long been a point of pride, but it also presents financial challenges as the team tries to keep pace with the league's wealthiest franchises. Selling Lambeau Field's naming rights would be a symbolic shift, potentially angering some fans, but could provide a crucial revenue boost to help the team remain competitive.

The details

Policy noted that the Packers' public ownership means they lack the deep-pocketed owners of other NFL teams who could quickly raise significant funds by selling minority stakes. The team is also looking to raise ticket prices by 3-11% for the 2026 season, citing high demand but middle-of-the-pack pricing. Additionally, the Packers may seek to monetize other assets like their training facility and Titletown campus.

  • The Packers last won the Super Bowl in the 2010 season.
  • The team finished the 2025 regular season with a 9-7-1 record.

The players

Ed Policy

President of the Green Bay Packers.

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What they’re saying

“We're soon to be the only stadium without naming rights. That's not a threshold we're looking to cross any time soon, but we might be a little more aggressive with some of the other entitlement inventory we just hadn't taken advantage of in the past, including things like training facility entitlements and the Titletown campus.”

— Ed Policy, President

What’s next

The Packers will raise ticket prices by 3-11% for the 2026 season as they explore other revenue-generating opportunities to remain competitive.

The takeaway

The Packers' unique public ownership model has long been a point of pride, but it also presents financial challenges as the team tries to keep pace with the league's wealthiest franchises. Selling Lambeau Field's naming rights would be a symbolic shift, but could provide a crucial revenue boost to help the team remain competitive.