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Packers President Worried About Long-Term Chances to Compete
Green Bay Packers face challenges in generating revenue outside of the salary cap.
Mar. 15, 2026 at 5:21pm
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Green Bay Packers president Ed Policy expressed concerns about the team's long-term ability to remain competitive, citing the challenges of being a publicly funded organization without deep-pocketed owners who can sell minority stakes. Policy noted the Packers have built a corporate reserve fund of over $600 million, but that is still much lower than most other NFL teams. With the Chicago Bears set to build a new stadium, the Packers will be the only NFL team without a stadium that has sold naming rights, which Policy hinted the team will likely do at some point.
Why it matters
The Packers' unique public ownership structure and lack of a wealthy owner limits their ability to generate revenue outside of the NFL's salary cap, which Policy argues is the only thing keeping the team competitive. As other teams find new revenue streams, the Packers risk falling behind unless they can find ways to boost their non-player spending capabilities.
The details
In 2025, the Packers made a risky move to trade for star linebacker Micah Parsons, giving up two first-round picks and defensive tackle Kenny Clark. This 'all-in' approach was an attempt to win immediately, but it has raised concerns about the team's long-term competitiveness. Policy noted the Packers' corporate reserve fund of over $600 million is still much lower than most other NFL teams, who can more easily raise funds by selling minority ownership stakes. With the Bears building a new stadium, the Packers will be the only NFL team without a stadium that has sold naming rights, which Policy said the team will likely do at some point to generate more revenue.
- In 2025, the Packers traded for Micah Parsons.
- In a recent interview, Ed Policy discussed the Packers' financial challenges.
The players
Ed Policy
The president of the Green Bay Packers.
Brian Gutekunst
The general manager of the Green Bay Packers.
Micah Parsons
A linebacker who the Packers traded for in 2025.
Kenny Clark
A defensive tackle who the Packers traded as part of the deal for Micah Parsons.
Ben Fischer
A reporter for Sports Business Journal who interviewed Ed Policy.
What they’re saying
“If you think about, any other team, they've got deep-pocketed owners, most of them are worth significantly more than that, and they could sell less than 10 percent of their team, give up no controlling interest, and raise a heck of a lot more than that.”
— Ed Policy, President, Green Bay Packers
“Thank goodness for the salary cap, because without the salary cap there would be no Green Bay Packers, and I would argue there probably wouldn't be a number of existing, very successful NFL teams that are around now.”
— Ed Policy, President, Green Bay Packers
What’s next
The Packers are likely to sell naming rights to their training facility and Titletown campus in the near future to generate additional revenue.
The takeaway
The Packers' unique public ownership structure and lack of a wealthy owner puts them at a disadvantage compared to other NFL teams when it comes to generating revenue outside of the salary cap. As other teams find new ways to boost their non-player spending capabilities, the Packers will need to be creative in order to remain competitive in the long run.
