Associated Banc (NYSE:ASB) Stock Rating Upgraded by Zacks Research

Analysts at Zacks Research raise Associated Banc's rating to 'strong-buy'.

Feb. 27, 2026 at 11:40am

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Associated Banc (NYSE:ASB), a regional financial services company headquartered in Green Bay, Wisconsin, has had its stock rating upgraded from 'hold' to 'strong-buy' by research analysts at Zacks Research. The analysts also provided earnings estimates for the company through 2027.

Why it matters

The upgrade from Zacks Research is a positive sign for Associated Banc, indicating that analysts see strong growth potential for the regional bank. This could boost investor confidence and the company's stock price.

The details

Zacks Research cited several factors in upgrading Associated Banc, including the bank's Q1 2026 earnings estimate of $0.68 EPS, Q2 2026 earnings estimate of $0.70 EPS, and full-year 2026 earnings estimate of $2.83 EPS. The analysts also projected Q3 2027 earnings of $0.79 EPS and full-year 2027 earnings of $3.00 EPS. Other analysts have also recently issued reports on Associated Banc, with Wall Street Zen upgrading the stock to 'buy' and Truist Financial, Keefe Bruyette & Woods, and Barclays providing price target updates.

  • The Zacks Research report was issued on Wednesday, February 27, 2026.

The players

Associated Banc

A regional financial services company headquartered in Green Bay, Wisconsin, that operates more than 200 branches across the Midwest and offers banking solutions for individuals, small businesses, and commercial clients.

Zacks Research

A research firm that provides investment research and analysis, including stock ratings and earnings estimates.

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What they’re saying

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— Robert Jenkins, San Francisco resident

“Fifty years is such an accomplishment in San Francisco, especially with the way the city has changed over the years.”

— Gordon Edgar, grocery employee

The takeaway

The upgrade of Associated Banc's stock rating by Zacks Research is a positive sign for the regional bank, indicating that analysts see strong growth potential and financial performance ahead. This could boost investor confidence and the company's stock price.