Green Bay Mom Blends Fashion and Down Syndrome Advocacy at Della Jewelry & Co.

Danielle Sweger's jewelry and clothing business supports her daughter with Down Syndrome and the local special needs community.

Published on Feb. 21, 2026

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Danielle Sweger started Della Jewelry & Co. over 8 years ago in her parents' dining room, turning her passion into a mission to combine fashion with advocacy for Down Syndrome. The business features an inclusive work environment for Sweger's daughter Caroline, who has Down Syndrome, and raises awareness through events and product collections like the new '3.21' line honoring World Down Syndrome Day.

Why it matters

Della Jewelry & Co. provides a platform for Danielle Sweger to empower her daughter Caroline and support the local special needs community in Green Bay. The business's inclusive hiring practices and advocacy efforts help break down stigmas around Down Syndrome.

The details

Della Jewelry & Co. started as a small jewelry and women's clothing business run out of Danielle Sweger's parents' home. It has since grown into a space to raise awareness for Down Syndrome, fundraise for local special needs organizations, and create an inclusive work environment for Sweger's daughter Caroline, who has Down Syndrome. The business just launched a new '3.21' product collection in honor of World Down Syndrome Day on March 21st.

  • Over 8 years ago, Danielle Sweger began Della Jewelry & Co. at her parents' dining room table.
  • Della Jewelry & Co. is hosting a Girl's Night Out event on Friday, March 6th, 2026 from 5 to 9 PM.
  • World Down Syndrome Day is on Saturday, March 21st.

The players

Danielle Sweger

The founder of Della Jewelry & Co. and a local mother in Green Bay, Wisconsin.

Caroline Sweger

Danielle Sweger's daughter who has Down Syndrome and works at Della Jewelry & Co.

Della Jewelry & Co.

A jewelry and women's clothing business in Green Bay, Wisconsin that Danielle Sweger founded to raise awareness for Down Syndrome and provide an inclusive work environment for her daughter Caroline.

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What’s next

Della Jewelry & Co. is hosting a Girl's Night Out event on Friday, March 6th, 2026 from 5 to 9 PM where customers can experience the business's 'Clay Bar' and shop the new '3.21' collection.

The takeaway

Della Jewelry & Co. is a powerful example of how a small business can use fashion and advocacy to empower individuals with Down Syndrome and support the local special needs community. Danielle Sweger's inclusive approach and commitment to raising awareness are making a meaningful difference in Green Bay.