Wisconsin Humane Society Celebrates Valentine's Day with Four-Legged Love

Shelter launches fundraiser to cover essential costs for animals awaiting adoption

Published on Feb. 6, 2026

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While Valentine's Day is typically associated with romantic love, the Wisconsin Humane Society is celebrating the holiday with a different kind of affection - the unconditional love of shelter animals. The shelter has launched its annual "Double the Love" fundraiser to help cover the ongoing costs of caring for animals in their care, including food, medical expenses, and daily needs. Despite a seasonal slowdown in animal intake, the shelter emphasizes that the need for support never wanes, especially as renters face increasing challenges finding pet-friendly housing.

Why it matters

The Wisconsin Humane Society's Valentine's Day fundraiser highlights the year-round commitment required to support animals in need of adoption, even during the slower winter months. By raising awareness and funds, the shelter aims to ensure its animals receive the essential care and resources they require while waiting to find their forever homes.

The details

The Wisconsin Humane Society's "Double the Love" campaign encourages the public to make donations that will be matched, effectively doubling the impact of each contribution. These funds will go towards covering the daily expenses of caring for the shelter's animals, including food, medical treatment, and other essential needs. While animal intake tends to decrease during the colder months, the shelter emphasizes that the demand for their services remains constant, especially as housing challenges make it increasingly difficult for renters to find pet-friendly accommodations.

  • The Wisconsin Humane Society has launched its "Double the Love" Valentine's Day fundraiser.
  • Historically, the shelter experiences a seasonal slowdown in animal intake during the winter months.

The players

Wisconsin Humane Society

A non-profit animal welfare organization that operates shelters across Wisconsin, providing care and adoption services for homeless pets.

Corey Viars

Media specialist for the Wisconsin Humane Society, who emphasizes the ongoing need for support and resources to care for animals in the shelter's care.

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What they’re saying

“The biggest seasons for us are the summer months, because there's a lot more animal movement.”

— Corey Viars, Media Specialist, Wisconsin Humane Society (wearegreenbay.com)

“In Green Bay and across the state, we're seeing a decrease in renters allowing pets into their homes. That's one of the issues driving more animals into our shelter.”

— Corey Viars, Media Specialist, Wisconsin Humane Society (wearegreenbay.com)

What’s next

The Wisconsin Humane Society encourages the public to visit their website to learn more about the "Double the Love" fundraiser and make donations to support the shelter's ongoing efforts to care for animals in need.

The takeaway

The Wisconsin Humane Society's Valentine's Day fundraiser underscores the year-round commitment required to support homeless pets, even during the slower winter months. By raising awareness and funds, the shelter aims to ensure its animals receive the essential care and resources they need while waiting to find their forever homes, particularly as housing challenges make it increasingly difficult for renters to accommodate pets.