Oneida Nation's $1 Billion Annual Economic Impact on Wisconsin Revealed

Study by St. Norbert College finds tribe supports thousands of jobs and millions in income and spending

Jan. 28, 2026 at 2:55pm

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A new study by St. Norbert College's Center for Business & Economic Analysis has found that the Oneida Nation generates over $1 billion in annual economic activity in the state of Wisconsin. The study showed the tribe supports 3,272 jobs, $179.2 million in income, and $653.7 million in overall output. The tribe's total operations were responsible for $983.8 million in output, $306 million in employee compensation, and 5,409 jobs in Brown and Outagamie counties.

Why it matters

The Oneida Nation's substantial economic impact highlights its importance as a major employer and driver of economic activity in northeastern Wisconsin. As one of the state's largest Native American tribes, the findings demonstrate the tribe's significant role in supporting jobs, income, and spending in the region.

The details

The study by St. Norbert College's Center for Business & Economic Analysis examined the Oneida Nation's economic footprint across Brown and Outagamie counties. Key findings include the tribe supporting 3,272 jobs, $179.2 million in income, and $653.7 million in overall economic output. The tribe's total operations were responsible for $983.8 million in output, $306 million in employee compensation, and 5,409 jobs in the two-county area.

  • The study was conducted in 2026.

The players

Oneida Nation

A federally recognized Native American tribe located in northeastern Wisconsin.

St. Norbert College's Center for Business & Economic Analysis

A research center at St. Norbert College that conducted the economic impact study on the Oneida Nation.

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What’s next

The Oneida Nation plans to discuss the study's findings in greater depth at a news conference on Wednesday afternoon.

The takeaway

As one of Wisconsin's largest Native American tribes, the Oneida Nation's $1 billion annual economic impact demonstrates its vital role in supporting jobs, income, and spending in the region. The findings underscore the tribe's significant contribution to the local and state economy.