New Belgium Brewing Hosts Tasting Event in Eau Claire

The popular craft beer brand returns to the Chippewa Valley for a free sampling event.

Published on Mar. 4, 2026

Got story updates? Submit your updates here. ›

New Belgium Brewing, the renowned craft beer company, is hosting a free tasting event at The Growler Guys in Eau Claire, Wisconsin. The event will feature over 5 fresh beer options from New Belgium's lineup, as well as opportunities to win branded merchandise. The event is open to those 21 and older.

Why it matters

New Belgium Brewing has a strong following among craft beer enthusiasts, and their return to the Eau Claire market is an exciting development for local beer lovers. The event provides an opportunity for residents to sample the brand's latest offerings and engage with the company directly.

The details

The New Belgium tasting event will take place at The Growler Guys, a popular craft beer bar and growler fill station in Eau Claire. Attendees will be able to sample over 5 different New Belgium beers, including some of their newest and most popular releases. In addition to the tastings, there will be opportunities to win branded merchandise from the brewery.

  • The event will be held on March 4, 2026.

The players

New Belgium Brewing

A renowned craft beer company known for its innovative and sustainable brewing practices.

The Growler Guys

A craft beer bar and growler fill station located in Eau Claire, Wisconsin.

Got photos? Submit your photos here. ›

What’s next

The event is free and open to the public, with no registration required. Those interested in attending are encouraged to arrive early, as space may be limited.

The takeaway

This New Belgium Brewing tasting event is an excellent opportunity for craft beer enthusiasts in the Eau Claire area to sample the brand's latest offerings and engage with the company directly. The event highlights the growing popularity of craft beer in the region and the continued interest in unique and innovative brewing experiences.