Lululemon Announces Product Overhaul and New Board Member

Interim leaders outline plans to refresh brand and improve full-price sales.

Mar. 17, 2026 at 11:20pm

Got story updates? Submit your updates here. ›

Lululemon Athletica Inc. is making changes to its product assortment, including fewer logos, a more focused color palette, and a more edited selection of accessories. The goal is to create a fresher, more inspiring collection that drives more full-price sales. The company also announced the addition of former Levi Strauss CEO Chip Bergh to its board of directors.

Why it matters

Lululemon has faced criticism from its estranged founder Chip Wilson over its brand strategy and creative direction. The company is looking to course-correct by refreshing its product offerings and bringing on new board leadership with deep retail experience to guide the brand's transformation.

The details

Interim co-CEO Meghan Frank said Lululemon plans to "shake up its product assortment with fewer logos, a 'more focused and co-ordinated' colour palette and a 'more edited' assortment of small accessories." The goal is to leave the brand with collections that feel fresher and inspire more customers to pay full price. Lululemon also announced that former Levi Strauss president and CEO Chip Bergh will be joining the company's board, replacing David Mussafer.

  • Lululemon reported Q4 2025 earnings on March 17, 2026.
  • Lululemon CEO Calvin MacDonald departed the company at the end of January 2026 to join Wella Company.

The players

Meghan Frank

Lululemon's interim co-chief executive and chief financial officer.

Chip Bergh

Former president and CEO of Levi Strauss & Co., who is joining Lululemon's board of directors.

Chip Wilson

Lululemon's estranged founder, who has been critical of the company's brand strategy and has recommended board nominees to speed up an overhaul.

Got photos? Submit your photos here. ›

What they’re saying

“We recognize there is more work to be done, and we have been course correcting on a number of fronts, but we are encouraged by the guest response to our recent new product drops and activations.”

— Meghan Frank, Interim co-chief executive and chief financial officer

“He has extensive experience guiding successful transformations and driving value creation at global category defining companies.”

— Meghan Frank, Interim co-chief executive and chief financial officer

What’s next

Lululemon's new board member, Chip Bergh, is expected to play a key role in guiding the company's brand transformation efforts.

The takeaway

Lululemon is making strategic changes to its product assortment and leadership to address criticism from its founder and better compete in the athleisure market. The company is focused on driving more full-price sales and creating a fresher, more inspiring brand experience for customers.