Clearwater Paper Launches New Lightweight Paperboard

Velora™ brand aims to provide sustainable packaging solution for everyday products

Mar. 30, 2026 at 12:25pm

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Clearwater Paper, a leading manufacturer of pulp, paperboard, and tissue products, has announced the launch of its new Velora™ lightweight paperboard line. Designed for everyday packaging applications, Velora™ offers a more sustainable alternative to traditional paperboard options while maintaining the strength and quality that customers expect.

Why it matters

The launch of Velora™ comes at a time when consumers and brands are increasingly demanding more eco-friendly packaging solutions. Clearwater Paper's new product aims to meet this growing need by providing a lightweight, recyclable paperboard that can be used for a wide range of consumer goods, from food and beverage containers to personal care products.

The details

Velora™ paperboard is made using Clearwater Paper's proprietary manufacturing process, which allows for a thinner, more lightweight material without sacrificing strength or durability. The company claims the new product can reduce packaging weight by up to 20% compared to standard paperboard, resulting in lower transportation costs and a smaller environmental footprint.

  • Clearwater Paper announced the launch of Velora™ on March 30, 2026.

The players

Clearwater Paper

A leading manufacturer of pulp, paperboard, and tissue products based in Spokane, Washington.

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What they’re saying

“We're excited to introduce Velora™ as a more sustainable packaging solution for our customers. By leveraging our innovative manufacturing capabilities, we've created a lightweight paperboard that maintains the quality and performance our customers expect.”

— Arsen Kitch, President and CEO of Clearwater Paper

What’s next

Clearwater Paper plans to showcase Velora™ at the upcoming Packaging Expo in June 2026, where the company will highlight the product's environmental benefits and potential applications.

The takeaway

Clearwater Paper's launch of the Velora™ lightweight paperboard line represents an important step forward in the packaging industry's shift towards more sustainable materials. By offering a high-performance, eco-friendly alternative to traditional paperboard, the company is helping brands and consumers reduce their environmental impact.