NCAA Tournament Tickets Soar Ahead of First Four

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Ticket prices for the First Four games of the NCAA men's and women's basketball tournaments have risen significantly compared to previous years. The First Four takes place on Tuesday and Wednesday, with teams vying for a spot in the main tournament. Prices for these early-round games have reached new highs as fans are eager to see the action unfold.

Why it matters

The high demand and prices for First Four tickets reflect the growing popularity and excitement surrounding the NCAA basketball tournaments. These early-round games often feature closely matched teams, adding to the drama and anticipation for fans. The increased ticket prices also highlight the financial impact of the tournaments on host cities and the overall college basketball ecosystem.

The details

Ticket prices for the First Four games have reached new heights, with some seats costing hundreds of dollars more than in previous years. For example, tickets for the men's First Four games in Dayton, Ohio, are averaging around $200, up from around $100 in recent years. Similarly, women's First Four tickets in Knoxville, Tennessee, are selling for an average of $150, a significant increase from the $75 to $100 range seen in the past.

• The First Four games for the men's and women's NCAA basketball tournaments will take place on Tuesday, March 18, and Wednesday, March 19, 2026.