Slate Flosser Launches Nationwide at Target with Dentist-Invented 3-in-1 Oral Care Tool

Award-winning oral care brand brings its reusable, travel-friendly flossing solution to 844 Target stores across the U.S.

Published on Mar. 4, 2026

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Slate Flosser, an award-winning oral care company known for its dentist-invented 3-in-1 flossing technology, has officially launched nationwide in 844 Target stores across the United States and on Target.com. The expansion builds on the brand's growth since its viral Kickstarter debut and continued traction among both consumers and dental professionals, with Slate flossing tools now used by over 150,000 people.

Why it matters

The launch of Slate Flosser at Target represents a major retail milestone for the female-founded company, which aims to make whole-mouth oral care more accessible and easier to maintain as part of everyday routines. By offering a compact, travel-friendly 3-in-1 tool that combines flossing, gum brushing, and tongue scraping, Slate is removing barriers that often cause people to skip flossing, whether at home or while traveling.

The details

The nationwide launch features the Slate Mini Flosser, a PFAS-free, reusable 3-in-1 oral care tool designed for whole-mouth cleaning at home and on the go. Unlike traditional string floss, disposable floss picks, or bulkier water flossers, the Slate Mini Flosser is designed for portability and ease of use, making it suitable for travel, work, and daily routines where convenience often determines whether people floss consistently. Key features include a 3-in-1 design for flossing, gum brushing, and tongue scraping, a compact and portable format, and the use of non-toxic, reusable materials.

  • Slate Flosser first gained recognition with its patented 3-in-1 electric flosser following a viral Kickstarter campaign in the early growth stage of the company.
  • The Slate Mini Flosser is now available at select Target stores nationwide and on Target.com as of March 4, 2026.

The players

Slate Flosser

An award-winning oral care company known for its dentist-invented 3-in-1 flossing technology. The company was founded by a team that includes a dentist inventor and is focused on modernizing traditional flossing through design-forward, non-toxic tools that support whole-mouth cleaning.

Brynn MacLennan

The Founder and CEO of Slate Flosser, who has led the company's mission to remove the barriers that make people skip flossing, whether at home or while traveling.

Target

A major retail chain that is now carrying the Slate Mini Flosser in 844 of its stores across the United States, as well as on Target.com.

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What they’re saying

“From the beginning, our mission has been to remove the barriers that make people skip flossing, whether at home or while traveling. Launching at Target allows us to make whole-mouth oral care more accessible and easier to maintain as part of everyday routines.”

— Brynn MacLennan, Founder and CEO of Slate Flosser (PRNewswire)

The takeaway

The nationwide launch of Slate Flosser at Target represents a significant milestone for the female-founded oral care brand, which is focused on making flossing and whole-mouth cleaning more accessible, convenient, and sustainable through its innovative 3-in-1 tool design. By bringing its dentist-invented solution to a major retailer like Target, Slate is poised to reach a wider audience and continue its mission of simplifying daily and travel-friendly oral care routines.