Broad River Retail Aims for $500M in Sales by 2030

The Top 100 retailer plans to expand nationally from its Carolinas and Georgia base, with a focus on 'durable scalability'.

Jan. 29, 2026 at 6:55am

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Broad River Retail, a Top 100 furniture retailer based in Fort Mill, South Carolina, posted an 11% increase in sales to reach $274 million in 2025. The company plans to expand nationally from its Carolinas and northern Georgia base, opening new stores in the Pacific Northwest and northern New England, as part of its goal to achieve $500 million in sales by 2030.

Why it matters

Broad River's growth strategy highlights the challenges and opportunities facing regional furniture retailers as they seek to become national players. The company's focus on 'durable scalability' - being process-minded, people-centric, and purpose-driven - provides a model for other retailers looking to expand their footprint while maintaining their core values and community connections.

The details

Broad River's CEO Charlie Malouf emphasizes a growth strategy focused on 'durable scalability,' with plans to open new stores in the Pacific Northwest and northern New England to complement its existing footprint in the Carolinas and northern Georgia. The company is modeling year-over-year growth of around 12%, aiming to hit $300 million in sales in 2026 and increasing by $50 million each year to reach $500 million by 2030.

  • In 2025, Broad River posted an 11% increase in sales to reach $274 million.
  • Broad River plans to open its first store in the Pacific Northwest and its first store in northern New England in 2026.

The players

Broad River Retail

A Top 100 furniture retailer based in Fort Mill, South Carolina, with roots in the Carolinas and northern Georgia.

Charlie Malouf

The CEO of Broad River Retail, who emphasizes a growth strategy focused on 'durable scalability'.

Manny Rodrigues

The President of Broad River Retail, who discusses the company's 'Forge' theme for 2026 as it continues its growth plans.

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What they’re saying

“Once you get to a certain level, you can challenge yourself from a strong base. We want to be process minded, people centric, purpose fueled, out front with faith first and continuing to invest in communities and people.”

— Charlie Malouf, CEO

“Forge was a word we had as a finalist last year. We decided to go with Pioneer instead because of our pioneering route to the West. This year, it's a continuation. Forge is about coming together; the collective effort and spirit and being stronger because of it.”

— Manny Rodrigues, President

What’s next

Broad River Retail plans to open its first store in the Pacific Northwest in 2026, as well as its first store in northern New England, as part of its national expansion strategy.

The takeaway

Broad River Retail's focus on 'durable scalability' - being process-minded, people-centric, and purpose-driven - provides a model for other regional furniture retailers looking to expand their footprint while maintaining their core values and community connections.