Novelis Extends Infinitum Deal to Boost Can Recycling in Norway

The partnership aims to strengthen aluminum can recycling and circular economy practices.

Apr. 16, 2026 at 10:54am

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A photorealistic studio still-life image featuring a stack of shiny, metallic aluminum cans in various stages of the recycling process, arranged elegantly on a clean, monochromatic background to conceptually represent the circular economy and sustainable recycling practices.Novelis' extended partnership with Infinitum aims to boost aluminum can recycling and circular economy efforts in Norway.Seattle Today

Novelis Inc., a leading global aluminum solutions provider, has extended its long-term partnership with Infinitum, Norway's national beverage container deposit system. The renewed agreement will strengthen aluminum can recycling efforts in Norway, reinforcing their shared commitment to circular economy practices.

Why it matters

This deal highlights the growing global focus on improving recycling rates and transitioning to a more sustainable, circular economy. As a major producer of aluminum products, Novelis' partnership with Infinitum demonstrates the company's leadership in driving closed-loop recycling initiatives, which are crucial for reducing waste and conserving natural resources.

The details

Under the extended agreement, Novelis will continue to work closely with Infinitum to optimize the collection and recycling of aluminum cans in Norway. This includes supporting Infinitum's efforts to increase consumer awareness and participation in the deposit system, as well as exploring new technologies and processes to enhance the efficiency and sustainability of the recycling program.

  • The partnership between Novelis and Infinitum was first established several years ago.
  • The renewed agreement was announced on April 16, 2026.

The players

Novelis Inc.

A leading global aluminum solutions provider and a subsidiary of Hindalco Industries, a flagship company of the Aditya Birla Group.

Infinitum

Norway's national beverage container deposit system, responsible for the collection and recycling of aluminum cans and other beverage containers.

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What’s next

The partnership between Novelis and Infinitum is expected to continue strengthening aluminum can recycling efforts in Norway, with both companies exploring new ways to improve the efficiency and sustainability of the recycling program.

The takeaway

This deal demonstrates the importance of collaboration between industry leaders and recycling organizations in driving the transition to a more circular economy. By extending their partnership, Novelis and Infinitum are setting an example for how companies can work together to increase recycling rates and reduce waste, ultimately contributing to a more sustainable future.