Amazon Holdings Surge at HF Advisory Group

Institutional investor boosts stake in e-commerce giant by over 1,200% in Q4 2025

Apr. 13, 2026 at 8:55am

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HF Advisory Group LLC significantly increased its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 1,280.9% in the fourth quarter of 2025, according to the company's latest SEC filing. The institutional investor now owns 229,637 shares of the e-commerce giant's stock, valued at $53,005,000.

Why it matters

This large increase in Amazon holdings by HF Advisory Group reflects the continued strength and growth of the e-commerce industry, even as the broader economy faces headwinds. It also highlights the appeal of investing in dominant tech companies like Amazon that have proven resilient during economic uncertainty.

The details

HF Advisory Group's Q4 2025 filing shows the firm purchased an additional 213,007 shares of Amazon, bringing its total position to 229,637 shares. This makes Amazon the 8th largest holding in HF Advisory Group's portfolio, accounting for 2.0% of its total assets under management.

  • HF Advisory Group filed its Q4 2025 13F report with the SEC on April 13, 2026.

The players

HF Advisory Group LLC

An institutional investment firm that manages a diversified portfolio of stocks, bonds, and other assets.

Amazon.com, Inc.

A multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

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The takeaway

HF Advisory Group's significant increase in Amazon holdings underscores the continued dominance of the e-commerce giant and the appeal of investing in large, established tech companies that have weathered economic challenges.