Fifth Third Wealth Advisors Boosts Amazon Stake

Institutional investor increases holding in e-commerce giant by 3.2%

Apr. 10, 2026 at 7:36am

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An extreme close-up of heavy, industrial banking and investment equipment in muted tones, representing the complex financial systems supporting Amazon's growth as an e-commerce and cloud computing leader.The intricate financial machinery behind Amazon's continued expansion and investor confidence.Seattle Today

Fifth Third Wealth Advisors LLC, a major institutional investor, increased its position in Amazon.com, Inc. (NASDAQ:AMZN) by 3.2% in the fourth quarter of 2025. The firm now owns 278,175 shares of the e-commerce giant's stock, valued at over $64 million.

Why it matters

Amazon's stock performance and institutional ownership are closely watched as indicators of the company's continued growth and dominance in the e-commerce and cloud computing sectors. This increase by Fifth Third Wealth Advisors reflects their confidence in Amazon's long-term prospects.

The details

According to a recent SEC filing, Fifth Third Wealth Advisors purchased an additional 8,689 shares of Amazon during the fourth quarter, bringing their total holding to 278,175 shares. This represents approximately 2.3% of the firm's total investment portfolio, making Amazon their 8th largest position.

  • The increased stake was reported in Fifth Third Wealth Advisors' Q4 2025 13F filing with the SEC.
  • The filing covers the three-month period ending December 31, 2025.

The players

Fifth Third Wealth Advisors LLC

A major institutional investment firm that manages over $64 million in Amazon stock as part of its diversified portfolio.

Amazon.com, Inc.

The multinational technology company that provides e-commerce, cloud computing, digital streaming, and artificial intelligence services.

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The takeaway

This increase in Amazon's institutional ownership by a major investment firm like Fifth Third Wealth Advisors signals ongoing confidence in the company's ability to maintain its leadership position in key technology sectors despite increased competition.