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HF Advisory Group LLC Boosts Starbucks Stake by Over 600%
The investment firm significantly increased its position in the coffee giant during the fourth quarter.
Apr. 2, 2026 at 11:13am
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An extreme close-up of the intricate machinery powering Starbucks' global coffee operations reflects the company's industrial scale and technological sophistication.Seattle TodayHF Advisory Group LLC increased its stake in Starbucks Corporation (NASDAQ:SBUX) by 610.9% during the fourth quarter, according to a recent 13F filing with the Securities and Exchange Commission (SEC). The firm now owns 102,514 shares of the coffee company's stock, worth $8.63 million at the end of the reporting period.
Why it matters
This substantial increase in HF Advisory Group's Starbucks holdings suggests the firm sees significant upside potential in the stock. As one of the world's most recognizable consumer brands, Starbucks' performance is closely watched by investors and analysts as an indicator of broader consumer trends.
The details
According to the 13F filing, HF Advisory Group purchased an additional 88,094 shares of Starbucks during the fourth quarter, bringing its total position to 102,514 shares. This represents a 610.9% increase compared to the prior quarter. The firm's Starbucks holdings were valued at $8.63 million at the end of the reporting period.
- HF Advisory Group filed the 13F report disclosing the Starbucks stake increase on April 2, 2026.
- The firm's position change occurred during the fourth quarter of 2025.
The players
HF Advisory Group LLC
An investment management firm that increased its stake in Starbucks Corporation by over 600% during the fourth quarter of 2025.
Starbucks Corporation
A global coffeehouse chain and roaster that operates, licenses and franchises coffee shops and related retail businesses.
The takeaway
HF Advisory Group's substantial increase in its Starbucks position suggests the firm sees strong growth potential for the coffee giant, underscoring Starbucks' status as a bellwether consumer stock and a closely watched indicator of broader economic and retail trends.
