Bank of America Cuts Alaska Air Group Price Target

Analysts lower price target on airline stock to $60, maintain buy rating

Apr. 1, 2026 at 3:10pm

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Bank of America has reduced its price target for Alaska Air Group (NYSE: ALK) from $70 to $60, while maintaining a 'buy' rating on the transportation company's stock. The analysts cited ongoing market challenges as the reason for the lower price target, though they still see upside potential in the stock.

Why it matters

Alaska Air Group is one of the largest airlines in the United States, operating both Alaska Airlines and Horizon Air. As a major player in the industry, changes to its stock price target by influential analysts like Bank of America can impact investor sentiment and the company's overall valuation.

The details

In a research report, Bank of America analysts cut their price target on Alaska Air Group from $70 to $60, while reiterating a 'buy' rating on the stock. The analysts noted ongoing market headwinds facing the airline industry, including rising fuel costs and economic uncertainty, as the reasons behind the lower price target. However, they still believe the stock has potential upside and are recommending investors buy the shares.

  • The new $60 price target was issued on Wednesday, April 1, 2026.

The players

Bank of America

A major U.S. investment bank and financial services company that provides research coverage and price targets for Alaska Air Group and other airline stocks.

Alaska Air Group

The parent company of Alaska Airlines and Horizon Air, two of the largest airlines operating in the United States.

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What’s next

Investors will be watching to see how Alaska Air Group's stock price reacts to the new, lower price target from Bank of America. The airline's upcoming earnings report and any further analyst commentary on the industry's outlook will also be closely monitored.

The takeaway

This price target adjustment reflects the ongoing challenges facing the airline industry, but also suggests that Bank of America still sees significant upside potential in Alaska Air Group's stock despite the near-term headwinds.