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New Street Research Lowers Amazon Price Target
Analyst firm cuts AMZN price objective to $280 amid macro concerns
Mar. 30, 2026 at 1:23pm
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New Street Research has lowered its price target for Amazon.com (NASDAQ:AMZN) from $285 to $280, while maintaining a 'buy' rating on the e-commerce giant's stock. The move comes amid lingering investor worries over elevated AI spending, near-term margin pressure, and broader macroeconomic weakness.
Why it matters
Amazon's stock has been volatile in recent months as the company navigates a challenging economic environment and continues to invest heavily in areas like artificial intelligence and cloud computing. This latest price target reduction from a prominent Wall Street firm reflects ongoing concerns about the company's near-term profitability, even as many analysts remain bullish on Amazon's long-term prospects.
The details
In a research report issued on Monday, New Street Research cited the e-commerce giant's elevated spending on AI and cloud initiatives as a factor behind the lowered price target. The firm noted that while it still has a 'buy' rating on Amazon, the new $280 price objective represents a potential upside of 40.46% from the stock's previous close.
- New Street Research issued the updated price target on March 30, 2026.
The players
New Street Research
An equity research firm that covers Amazon and other major technology companies.
Amazon.com, Inc.
The diversified technology and retail company, best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services.
The takeaway
This price target reduction from New Street Research underscores the ongoing debate around Amazon's near-term profitability and the impact of its heavy investments in areas like AI and cloud computing. While the firm remains bullish on the company's long-term prospects, the lowered target reflects lingering investor concerns that could keep the stock volatile in the coming months.
