Fulcrum Equity Management Boosts Stake in Amazon.com, Inc. $AMZN

Institutional investor increases holding in e-commerce giant by nearly 93% in Q4

Mar. 23, 2026 at 9:00am

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Fulcrum Equity Management, an investment management firm, grew its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 92.7% during the fourth quarter of 2025, according to a recent 13F filing with the Securities and Exchange Commission. The firm now owns 7,126 shares of the e-commerce company's stock, valued at approximately $1.65 million.

Why it matters

This move by Fulcrum Equity Management signals continued institutional confidence in Amazon's long-term growth prospects, even as the company faces some near-term headwinds like concerns over capital expenditures and valuation. As a major shareholder, Fulcrum's increased stake could influence Amazon's strategic direction.

The details

According to the 13F filing, Fulcrum Equity Management acquired an additional 3,428 shares of Amazon during the fourth quarter, bringing its total holding to 7,126 shares. This represents a 92.7% increase in the firm's position. Amazon.com now makes up about 1.6% of Fulcrum's overall investment portfolio, making it the 17th largest holding.

  • Fulcrum Equity Management filed the 13F report disclosing the increased Amazon stake on March 23, 2026.
  • The firm acquired the additional 3,428 Amazon shares during the fourth quarter of 2025.

The players

Fulcrum Equity Management

An investment management firm that has increased its stake in Amazon.com, Inc. by 92.7% in the fourth quarter of 2025.

Amazon.com, Inc.

The e-commerce giant in which Fulcrum Equity Management has boosted its investment.

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The takeaway

Fulcrum Equity Management's substantial increase in its Amazon holdings suggests the firm sees long-term value in the e-commerce company, even as it navigates near-term challenges around capital expenditures and valuation. This vote of confidence from a major institutional investor could provide a boost to Amazon's stock price and influence the company's strategic direction going forward.