Amazon Stake Increased by Union Bancaire Privee UBP SA

Asset manager boosts holding in e-commerce giant by over 20% in Q4 2025

Mar. 22, 2026 at 11:14am

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Union Bancaire Privee UBP SA, a Swiss asset management firm, increased its stake in Amazon.com, Inc. (NASDAQ:AMZN) by 20.9% in the fourth quarter of 2025, according to a recent SEC filing. The fund now owns 1,484,586 shares of the e-commerce company's stock, valued at $342.7 million.

Why it matters

Amazon is one of the most widely held and influential technology companies, so changes in major institutional investors' positions can signal broader market sentiment. This increase by UBP SA suggests continued confidence in Amazon's long-term growth potential despite recent stock price volatility.

The details

According to the SEC filing, UBP SA purchased an additional 256,516 shares of Amazon during the fourth quarter, bringing its total holding to over 1.48 million shares. The asset manager's Amazon position now accounts for approximately 5.1% of its overall investment portfolio, making it the firm's 4th largest holding.

  • UBP SA increased its Amazon stake in the fourth quarter of 2025.

The players

Union Bancaire Privee UBP SA

A Swiss asset management firm that has significantly increased its stake in Amazon.com, Inc.

Amazon.com, Inc.

The e-commerce giant in which UBP SA has boosted its investment position.

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The takeaway

This move by a major institutional investor highlights the continued confidence in Amazon's long-term growth prospects, even as the stock has faced some near-term volatility. It signals that large, sophisticated investors still see significant value in the e-commerce and cloud computing leader.