Alaska Air Group Stock Rating Lowered by Wall Street Zen

Analysts cut the airline's rating from "hold" to "sell"

Mar. 21, 2026 at 5:51am

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Alaska Air Group (NYSE:ALK) was downgraded by research analysts at Wall Street Zen from a "hold" rating to a "sell" rating in a research report issued on Saturday. Several other equity analysts have also weighed in on the company, with some reducing their price targets.

Why it matters

This rating downgrade and price target cuts from Wall Street analysts could signal concerns about the airline's financial performance and outlook, which could impact the stock price and investor sentiment around the company.

The details

Wall Street Zen cut Alaska Air Group's rating from "hold" to "sell" in a research report on Saturday. Other analysts have also weighed in, with TD Cowen reducing their price target from $63 to $54 and maintaining a "buy" rating, while Citigroup decreased their price target from $69 to $51 and kept a "buy" rating.

  • The research report from Wall Street Zen was issued on Saturday, March 21, 2026.

The players

Wall Street Zen

A research firm that covers Alaska Air Group and has downgraded the stock from "hold" to "sell".

Alaska Air Group

A publicly traded holding company that operates Alaska Airlines and Horizon Air, offering scheduled passenger and cargo services across the United States, Canada, and Mexico.

TD Cowen

An equity research firm that has reduced its price target for Alaska Air Group from $63 to $54, while maintaining a "buy" rating.

Citigroup

A financial services company that has decreased its price target for Alaska Air Group from $69 to $51, while keeping a "buy" rating.

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The takeaway

The downgrade and price target reductions from Wall Street analysts suggest potential concerns about Alaska Air Group's financial performance and outlook, which could impact the stock price and investor sentiment. However, some analysts still maintain a "buy" rating on the stock, indicating potential upside despite the near-term challenges.