Crawford Investment Counsel Inc. Raises Stake in Starbucks

Institutional investor increases holdings in coffee giant by 10.3% in Q3

Mar. 15, 2026 at 11:11am

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Crawford Investment Counsel Inc., an institutional investor, has increased its stake in Starbucks Corporation (NASDAQ:SBUX) by 10.3% during the third quarter, according to a recent SEC filing. The firm now owns 192,121 shares of the coffee company's stock, valued at $16.25 million.

Why it matters

Starbucks is a bellwether stock in the consumer discretionary sector, and changes in institutional ownership can signal broader market sentiment around the company's performance and future prospects.

The details

Crawford Investment Counsel Inc. purchased an additional 17,953 shares of Starbucks during the third quarter, bringing its total holdings to 192,121 shares. The firm's increased stake in Starbucks suggests it sees value in the coffee giant's long-term growth potential, despite recent earnings challenges.

  • Crawford Investment Counsel Inc. filed its Q3 2026 Form 13F on March 15, 2026.

The players

Crawford Investment Counsel Inc.

An institutional investment firm that manages over $5 billion in assets for clients.

Starbucks Corporation

A global coffeehouse chain and roaster that operates, licenses, and franchises coffee shops and related retail businesses.

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The takeaway

Crawford Investment Counsel's increased stake in Starbucks suggests the firm sees long-term value in the coffee company's growth prospects, despite recent earnings challenges. This could signal broader institutional confidence in Starbucks' ability to navigate the evolving consumer landscape.