Zumiez Reports Successful Holiday Season, Driven by Full-Price Selling

Specialty retailer sees margin expansion in North America and Europe

Mar. 14, 2026 at 1:22am

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Zumiez (NASDAQ:ZUMZ) reported strong fourth quarter and full-year fiscal 2025 results, with CEO Rick Brooks highlighting 'robust full price selling' in North America during the holiday period and a sharp improvement in Europe's product margins. The company saw mid-single-digit comparable sales growth in North America and meaningful gross margin expansion overall.

Why it matters

Zumiez's performance reflects the company's ability to navigate a challenging retail environment, with a focus on full-price selling and product assortment that resonated with consumers. The results demonstrate the strength of Zumiez's action sports-focused brand portfolio and its strategy of balancing growth in North America with profitability optimization in Europe.

The details

Zumiez reported fourth quarter net sales of $290.0 million, up from $279.0 million a year earlier, driven by higher dollars per transaction despite fewer transactions. Gross margin expanded 200 basis points to 38.2% of sales, primarily due to product margin improvement and leverage in store occupancy costs. For the full year, net sales increased 4.5% to $929.1 million and comparable sales rose 4.3%, building on a 4% increase in 2024.

  • Zumiez reported fourth quarter and full-year fiscal 2025 results on March 14, 2026.
  • For the four-week period ended February 28, 2026, total sales increased 9.8% year-over-year, with comparable sales up 7.5%.

The players

Zumiez

A specialty retailer offering apparel, footwear, accessories and hardgoods targeted at the action-sports lifestyle market.

Rick Brooks

Chief Executive Officer of Zumiez.

Trent Work

Chief Financial Officer of Zumiez.

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What they’re saying

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What’s next

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The takeaway

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