Alaska Air Group Hits New 52-Week Low

Shares of the airline company reach a new 12-month low, raising questions about its future performance.

Mar. 13, 2026 at 8:22pm

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Shares of Alaska Air Group, Inc. (NYSE:ALK) reached a new 52-week low during trading on Friday, dropping as low as $37.53 per share. The stock closed at $37.71, down 1.8% on the day, amid concerns about the company's financial outlook.

Why it matters

Alaska Air Group's new 52-week low raises questions about the company's ability to weather ongoing challenges in the airline industry, such as rising fuel costs and increased competition. As one of the major U.S. carriers, Alaska Air Group's performance is seen as a bellwether for the broader sector.

The details

Several research analysts have recently issued reports on Alaska Air Group shares, with many lowering their price targets and ratings. TD Cowen decreased its price objective from $63 to $54, while Susquehanna boosted its target from $52 to $70. The company's debt-to-equity ratio also stands at 1.17, indicating a relatively high level of leverage.

  • Alaska Air Group's stock reached a new 52-week low on Friday, March 13, 2026.

The players

Alaska Air Group, Inc.

A publicly traded holding company that operates two main airlines, Alaska Airlines and Horizon Air, offering scheduled passenger and cargo services across the United States, Canada, and Mexico.

TD Cowen

An investment research firm that recently decreased its price target for Alaska Air Group.

Susquehanna

An investment research firm that recently increased its price target for Alaska Air Group.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

Alaska Air Group's new 52-week low highlights the ongoing challenges facing the airline industry, including rising costs and increased competition. Investors will be closely watching the company's ability to navigate these headwinds and maintain its financial stability in the coming months.