Seattle Kraken and Krusteaz® Partner for 5th Annual Pucks & Pancakes Watch Party

The hockey and baking brands team up to host a community event at Kraken Community Iceplex.

Published on Mar. 10, 2026

Got story updates? Submit your updates here. ›

The Seattle Kraken and The Krusteaz Company are bringing back their annual Pucks & Pancakes watch party at the Kraken Community Iceplex on March 10, 2026. Fans can enjoy breakfast-for-dinner specials, raffles, and giveaways while cheering on the Kraken as they take on the Vancouver Canucks. The event will also feature a community giveback, with 15% of sales from Krusteaz menu items donated to the Boys & Girls Clubs of King County.

Why it matters

This event celebrates the new partnership between the Kraken and Krusteaz, two organizations with deep roots in the Pacific Northwest. It provides an opportunity for fans to come together, support their local hockey team, and give back to the community, all while enjoying classic comfort food.

The details

The Pucks & Pancakes watch party will kick off at 6:00 p.m. on March 10, 2026, with the Kraken vs. Canucks game starting at 7:00 p.m. Attendees can look forward to breakfast-for-dinner specials made with Krusteaz baking mixes, as well as raffles and giveaways from both the Kraken and Krusteaz. The event is free to attend, and a portion of the sales from Krusteaz menu items will be donated to the Boys & Girls Clubs of King County.

  • The Pucks & Pancakes watch party will take place on March 10, 2026.
  • The event will start at 6:00 p.m., with the Kraken vs. Canucks game beginning at 7:00 p.m.

The players

Seattle Kraken

The Seattle Kraken is the National Hockey League's 32nd franchise, which began play in the 2021-22 season.

The Krusteaz Company

A Seattle-based company that has been crafting baking, breakfast, and snack products for more than three generations, with a focus on quality, creativity, and community impact.

Boys & Girls Clubs of King County

A nonprofit organization that provides youth development programs and services to children and teens in King County, Washington.

Got photos? Submit your photos here. ›

What they’re saying

“As a brand born here in Seattle, we're thrilled to partner with our hometown team and connect with fans who share our Pacific Northwest pride. Events like Pucks & Pancakes embody what Krusteaz is all about: bringing people together, creating joyful moments, and giving back to our community.”

— Andy Heily, President and CEO of The Krusteaz Company

“We're excited to welcome Krusteaz as an official partner and to bring their iconic local flavor to Kraken Community Iceplex. This partnership enhances the fan experience and deepens our shared commitment to supporting youth and families across the region.”

— Sophie Ryder, Director, Partnership Marketing for the Kraken organization

What’s next

Fans can find event details, parking information, and logistics on the Kraken Community Iceplex website. They can also follow Krusteaz® on social media for updates.

The takeaway

This event showcases the power of community partnerships, as the Kraken and Krusteaz come together to provide a fun, family-friendly experience that celebrates hockey, comfort food, and giving back to the local community.