Alaska Air Group Price Target Lowered to $54.00 at TD Cowen

Analysts cite concerns about the transportation company's outlook

Published on Mar. 9, 2026

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TD Cowen, a research firm, has lowered its price target for shares of Alaska Air Group (NYSE:ALK) from $63.00 to $54.00. The firm maintained its "buy" rating on the stock, citing ongoing challenges facing the transportation company.

Why it matters

Alaska Air Group, the parent company of Alaska Airlines and Horizon Air, is one of the largest regional airlines in the United States. The lowered price target from TD Cowen suggests analysts see potential headwinds ahead for the company, which could impact its financial performance and stock price.

The details

In a research note, TD Cowen analysts cited a number of factors for the reduced price target, including increased competition, rising fuel costs, and economic uncertainty. The firm believes these factors could put pressure on Alaska Air Group's profit margins and overall business outlook in the coming year.

  • The new $54.00 price target was issued on Monday, March 9, 2026.

The players

TD Cowen

A research firm that provides investment analysis and recommendations.

Alaska Air Group

The parent company of Alaska Airlines and Horizon Air, one of the largest regional airlines in the United States.

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What they’re saying

“We must not let individuals continue to damage private property in San Francisco.”

— Robert Jenkins, San Francisco resident (San Francisco Chronicle)

The takeaway

The lowered price target from TD Cowen suggests that analysts see potential challenges ahead for Alaska Air Group, underscoring the need for the company to adapt to a rapidly changing industry landscape and economic conditions.