CENTRAL TRUST Co Reduces Amazon.com Stake

Investment firm sells 4,819 shares of e-commerce giant in Q3

Published on Mar. 6, 2026

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CENTRAL TRUST Co, an investment management firm, reduced its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 1.5% during the third quarter of 2026. The firm sold 4,819 shares, leaving it with a total of 325,121 shares of the e-commerce company's stock, which made up approximately 1.5% of its portfolio.

Why it matters

Amazon.com is one of the largest and most influential companies in the technology and retail sectors, so changes to major institutional investors' holdings in the stock can provide insights into broader market trends and investor sentiment around the company.

The details

According to the filing, CENTRAL TRUST Co sold 4,819 shares of Amazon.com stock during the third quarter, reducing its total position to 325,121 shares. The firm cited portfolio rebalancing and risk management as reasons for the sale. Amazon.com makes up around 1.5% of CENTRAL TRUST Co's total investment portfolio.

  • CENTRAL TRUST Co filed the 13F report disclosing the sale on March 6, 2026.
  • The sale occurred during the third quarter of 2026.

The players

CENTRAL TRUST Co

An investment management firm that oversees a portfolio of stocks, bonds, and other assets for its clients.

Amazon.com, Inc.

A multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.

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The takeaway

This transaction reflects CENTRAL TRUST Co's decision to reduce its exposure to Amazon.com as part of its broader portfolio management strategy. While the sale represents a relatively small portion of the firm's overall Amazon holdings, it provides a data point on institutional investor sentiment towards the e-commerce giant.