Amperity Appoints Bridget Perry as Chief Marketing Officer to Accelerate AI-Driven Enterprise Growth

Veteran SaaS leader joins as enterprises seek measurable return on customer data in the AI era

Published on Mar. 6, 2026

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Amperity, a leading AI-powered Customer Data Cloud, has announced the appointment of Bridget Perry as Chief Marketing Officer. Perry brings over two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts, including the transition to cloud and product-led growth.

Why it matters

As enterprises face increasing pressure to turn AI investment into measurable business outcomes, they need a trusted, unified customer data foundation like Amperity to power real-time decisioning, personalization, and revenue growth, without compromising trust or governance. Perry's appointment signals Amperity's commitment to helping organizations move from data-rich to growth-ready in the AI era.

The details

Most recently, Perry served as CMO at Later, where she unified global marketing following a merger to support the company's next phase of growth. Previously, as CMO at Contentful, she drove 70% year-over-year growth for two consecutive years. Earlier in her career, she led enterprise marketing at Adobe during its shift to the cloud, helping scale the digital experiences business from $300 million to $3 billion, and held senior marketing leadership roles at Microsoft.

  • Amperity announced the appointment of Bridget Perry as Chief Marketing Officer on March 6, 2026.

The players

Bridget Perry

Bridget Perry is the new Chief Marketing Officer at Amperity. She brings over two decades of experience scaling high-growth B2B SaaS companies and leading marketing organizations through major technology shifts.

Tony Owens

Tony Owens is the CEO of Amperity, a leading AI-powered Customer Data Cloud.

Amperity

Amperity is a leading AI-powered Customer Data Cloud that empowers brands to transform raw customer data into strategic business assets with unprecedented speed and accuracy.

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What they’re saying

“AI has moved from experimentation to execution, and enterprises are under pressure to show measurable results. Bridget has led marketing teams through real platform shifts, not incremental change. She knows what it takes to build credibility in a market and scale it globally. As customer data becomes a core driver of enterprise growth, her leadership will help us turn this moment into durable impact.”

— Tony Owens, CEO of Amperity (martechseries.com)

“AI has raised the bar for what marketing and technology teams are expected to deliver, but most enterprises are still trying to power intelligent experiences on fragmented data. You can't build real-time decisioning on a broken foundation. Amperity has created a living system for customer data. That's what will separate companies experimenting with AI from those driving measurable growth.”

— Bridget Perry, Chief Marketing Officer of Amperity (martechseries.com)

What’s next

Under Perry's leadership, Amperity will expand its global brand presence, deepen enterprise relationships, and accelerate adoption across data-intensive industries.

The takeaway

Amperity's appointment of Bridget Perry as Chief Marketing Officer signals the company's commitment to helping organizations move from data-rich to growth-ready in the AI era, as enterprises face increasing pressure to turn AI investment into measurable business outcomes.