WWE Raw Senior Creative Team Member Promoted to Vice President, Lead Writer

Alexandra Williams to oversee creative for WWE's flagship Monday night show

Published on Mar. 5, 2026

Got story updates? Submit your updates here. ›

Alexandra Williams, a senior writer and producer for WWE's "Raw" brand, has been promoted to the positions of lead writer for "Raw" and Vice President at the company. In her new roles, Williams will oversee the entire creative department for "Raw," which airs weekly on Netflix, and collaborate with executive leadership to conceptualize and execute storylines, character arcs, and premium live event buildups.

Why it matters

This promotion highlights the importance of strong creative leadership in driving the success of WWE's flagship show "Raw." Williams' analytical approach and focus on audience engagement will be crucial in maintaining "Raw's" position as one of the top weekly wrestling programs.

The details

Williams initially joined WWE in 2020 as a writer and producer for the "Raw" brand. After four years in that role, she was promoted to a senior writer position while maintaining her status as a producer. In her senior role, Williams had been co-leading "Raw" creative alongside Jonathan Baeckstrom, with Ryan Ward overseeing both of WWE's main roster television programs as the Vice President of Creative Writing.

  • Williams joined WWE as a writer and producer for "Raw" in 2020.
  • She was promoted to a senior writer position in 2024.

The players

Alexandra Williams

The new lead writer for WWE's "Raw" brand and Vice President at the company.

Jonathan Baeckstrom

Williams' co-lead on the "Raw" creative team.

Ryan Ward

The Vice President of Creative Writing at WWE, overseeing both of the company's main roster television programs.

Got photos? Submit your photos here. ›

What they’re saying

“I pitch to and collaborate with executive leadership and a cross-functional writing team to conceptualize and execute week-to-week storylines, character arcs, and premium live event buildups, including WrestleMania and Survivor Series. I help drive the full creative process from episode rundowns to long-form narrative strategy, developing complex characters and compelling feuds that deepen audience engagement across live broadcasts, digital platforms, and social media. My work is informed by an analytical approach, tracking segment performance, audience trends, and viewership data to make real-time and long-term programming decisions.”

— Alexandra Williams, Lead Writer for WWE Raw, Vice President (LinkedIn)

What’s next

On the latest edition of "Raw," Roman Reigns and CM Punk closed the show with a tense war of words in the lead up to their WWE World Heavyweight Championship match at WrestleMania 42. Next week, the brand will return to Seattle, notably with a Women's Intercontinental Championship number one contenders gauntlet match set.

The takeaway

Williams' promotion to lead writer and Vice President of WWE's flagship "Raw" brand underscores the importance of strong creative leadership in maintaining the show's position as one of the top weekly wrestling programs. Her analytical approach and focus on audience engagement will be crucial in driving the success of "Raw" going forward.