Create Scalable Content with Hub-and-Spoke Marketing

Build a scalable marketing plan that focuses on repurposing your content.

Published on Feb. 27, 2026

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Advisor Perspectives explores how advisors can create a scalable marketing plan by using a hub-and-spoke model. The hub-and-spoke model focuses on creating high-quality, impactful 'hub' content like blog posts or webinars, and then repurposing that content into various 'spoke' pieces like social media posts, email marketing, and short videos. This approach allows advisors to spend less time creating new content while still reaching audiences across multiple platforms.

Why it matters

Many advisors struggle with the time and effort required to consistently create new marketing content. The hub-and-spoke model provides a solution by encouraging advisors to focus on creating fewer, higher-quality 'hub' pieces that can then be repurposed into various supporting 'spoke' content. This helps advisors build a scalable marketing strategy without sacrificing the quality and impact of their content.

The details

The hub-and-spoke model involves creating a 'hub' piece of long-form content, such as a blog post or webinar, and then repurposing that content into various 'spoke' pieces like social media posts, email marketing, and short videos. This allows advisors to maximize the impact of their content creation efforts. The hub content should address common client questions, keywords the advisor wants to rank for, or other key topics relevant to their target audience. The spoke content can then be used to promote and distribute the hub content across different channels.

  • The article was published on February 27, 2026.

The players

Zoe Meggert

The author of the article, who discusses how advisors can use the hub-and-spoke model to build a scalable marketing strategy.

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What they’re saying

“Even if you are confident in front of the camera, behind a microphone, or writing about technical financial topics, there are many roadblocks that can get in the way: not enough time, trying to cover too much ground in your content, writer's block/creator's block, imposter syndrome, and other, more pressing, responsibilities in your firm.”

— Zoe Meggert, Author (advisorperspectives.com)

“Instead, build a scalable marketing plan that focuses on repurposing your content. I call this the 'reduce, reuse, and recycle' strategy. When you reduce the amount of content you're creating, you're pushed to find ways to reuse that content in other marketing channels.”

— Zoe Meggert, Author (advisorperspectives.com)

What’s next

The article does not mention any specific next steps, as it is focused on providing an overview of the hub-and-spoke marketing model rather than outlining a detailed implementation plan.

The takeaway

The hub-and-spoke model offers advisors a scalable approach to content marketing by encouraging them to focus on creating high-quality, impactful 'hub' content that can then be repurposed into various supporting 'spoke' pieces. This helps advisors build a diverse content strategy without sacrificing the time and effort required to consistently create new marketing materials.