New Neon Sign Installed at Seattle's Pike Place Market

The first new sign at the iconic market in nearly 100 years aims to boost visibility and foot traffic.

Published on Feb. 20, 2026

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Pike Place Market has installed a brand new neon sign atop the Waterfront Elevator shaft, the first new sign at the market in nearly a century. The goal of the new sign is to help visitors arriving from Western Avenue find the market, making it more visible to drivers, ferry riders, and pedestrians along the Waterfront. The sign is part of a broader master plan to increase foot traffic and local patronage at the iconic Seattle destination.

Why it matters

Pike Place Market is one of Seattle's most popular tourist attractions, but officials have been looking for ways to drive more foot traffic and local business. The new sign is part of a broader effort to boost the market's visibility and accessibility, especially for visitors arriving from the nearby Waterfront area.

The details

The new neon sign was installed on Thursday, February 19, 2026, and is located at 1436 Alaskan Way atop the Waterfront Elevator shaft. Market officials say the sign is part of a master plan to improve the market's visibility and draw more visitors and local patrons.

  • The new sign was installed on Thursday, February 19, 2026.

The players

Pike Place Market

An iconic farmer's market and tourist destination in downtown Seattle, Washington that first opened in 1907.

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The takeaway

The new neon sign at Pike Place Market is a visible symbol of the market's efforts to modernize and attract more visitors, while still preserving its historic character and community-focused mission.