Fresh Vine Wine Stock Surges 13.8%

Investors wonder if now is the time to buy the value-priced wine brand.

Published on Feb. 15, 2026

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Shares of Fresh Vine Wine, Inc. (NYSEAMERICAN:VINE) jumped 13.8% on Friday, trading as high as $0.43 per share. The Seattle-based wine importer, marketer and distributor has seen its stock price fluctuate significantly in recent months, currently sitting well below its 200-day moving average of $1.47.

Why it matters

Fresh Vine Wine is a relatively small player in the crowded U.S. wine market, but its focus on value-priced brands sourced from established regions like the Willamette Valley and Mendoza has helped it carve out a niche. The company's recent stock volatility reflects broader uncertainty in the consumer discretionary sector as inflation and economic headwinds impact consumer spending.

The details

Fresh Vine Wine trades on the NYSE American exchange and has a market capitalization of $5.61 million. In addition to its core wine business, the company has diversified into adjacent categories like distilled spirits and alcohol-based sanitizers. The stock's 50-day moving average is $0.41, indicating the recent 13.8% surge may be a temporary bounce rather than a sustained recovery.

  • On Friday, February 15, 2026, Fresh Vine Wine's stock price closed at $0.4240 per share.

The players

Fresh Vine Wine, Inc.

A Seattle-based importer, marketer and distributor of value-priced wine brands in the United States and Canada.

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The takeaway

Fresh Vine Wine's recent stock price volatility reflects the challenges facing smaller players in the crowded U.S. wine market. While the 13.8% surge on Friday may pique investor interest, the stock's performance relative to its 200-day moving average suggests the rebound may be short-lived without a clear catalyst for sustained growth.