Seattle Judge Upholds Washington Anti-Spam Law in FullBeauty Lawsuit

Retailer's bid to dismiss consumer class action over unsolicited emails fails

Published on Feb. 14, 2026

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A Seattle federal judge has rejected an apparel retailer's arguments that a Washington state anti-spam law is unconstitutional and preempted by federal law, ruling that a consumer's proposed class action lawsuit against FullBeauty Brands can move forward.

Why it matters

This ruling is a victory for consumer privacy advocates, as it upholds Washington's anti-spam law and allows the class action lawsuit against FullBeauty to proceed. The case highlights the ongoing legal battles over unsolicited commercial emails and the extent to which states can regulate digital marketing practices.

The details

In the lawsuit, a consumer alleged that FullBeauty Brands, an online retailer of plus-size apparel, sent them unsolicited commercial emails in violation of Washington's Commercial Electronic Mail Act. FullBeauty argued the state law was unconstitutional and preempted by the federal CAN-SPAM Act, but the judge rejected those claims, allowing the case to move forward.

  • The lawsuit was filed in Seattle federal court in January 2026.

The players

FullBeauty Brands

An online retailer of plus-size apparel that was sued for allegedly sending unsolicited commercial emails in violation of Washington state law.

Washington Commercial Electronic Mail Act

A state law that regulates unsolicited commercial emails and was at the center of the lawsuit against FullBeauty Brands.

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What’s next

The case will now proceed to the discovery phase as the consumer seeks to certify a class of affected individuals.

The takeaway

This case highlights the ongoing legal battles over unsolicited commercial emails and the extent to which states can regulate digital marketing practices, with the court upholding Washington's anti-spam law against a retailer's constitutional challenge.