2026 Winter Olympics Already Rank as Most-Streamed Winter Games

NBCUniversal's Olympics streaming viewership beats the last two winter games combined.

Published on Feb. 14, 2026

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NBCUniversal announced that viewers have streamed 6.3 billion minutes of coverage of the 2026 Winter Olympics in Milan Cortina on Peacock and other streaming platforms through Wednesday, with more than a week of Olympics action remaining. This viewership beats the full viewership of the last two winter games combined.

Why it matters

The success of NBCUniversal's Olympics streaming comes after the company aired the second most-watched Super Bowl broadcast ever, indicating the company's ability to drive massive audiences across both live sports and the Olympics.

The details

The 2026 Winter Olympics had already set the record for the most-streamed Winter Games with Tuesday's total of 5.3 billion minutes, up 36% from the entire 2022 Olympics (3.9 billion) and more than double the entire 2018 Olympics (2.2 billion). NBCUniversal also noted that these Winter Games were averaging 25.7 million viewers on NBC, Peacock, NBCUniversal's digital platforms, and spinoff media company Versant's CNBC and USA Network through Wednesday, the best performance for a Winter Games since the 2014 Olympics in Sochi.

  • The 2026 Winter Olympics are currently underway.
  • Through Wednesday, February 14, 2026, viewers have streamed 6.3 billion minutes of coverage.
  • The previous record for most-streamed Winter Games was set on Tuesday, February 13, 2026 with 5.3 billion minutes streamed.

The players

NBCUniversal

A media and entertainment company that owns and operates the NBC television network, several cable television channels, and various digital properties.

Peacock

NBCUniversal's streaming service that is carrying coverage of the 2026 Winter Olympics.

Rick Cordella

NBC Sports President.

Seattle Seahawks

The NFL team that won Super Bowl LX.

New England Patriots

The NFL team that lost Super Bowl LX.

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What they’re saying

“This level of audience accumulation over just an 11-day period is exceptional in today's media environment. We look forward to continued momentum, with Team USA in contention for many medals in upcoming Olympic competition, and the return of NBA All-Star Weekend to NBC for the first time in more than two decades.”

— Rick Cordella, NBC Sports President (NBCUniversal press release)

What’s next

With more than a week of Olympics action remaining, NBCUniversal is expecting continued strong viewership as Team USA competes for medals and the NBA All-Star Weekend returns to NBC for the first time in over 20 years.

The takeaway

NBCUniversal's ability to drive massive audiences across both the Super Bowl and the Winter Olympics demonstrates the continued power of live sports programming, even as viewership habits shift towards streaming. The company's investment in the Olympics and its Peacock streaming service appears to be paying off with record-breaking viewership numbers.