Tineco Appoints Swerve Strategic as U.S. Agency of Record

The partnership expands on a long-standing collaboration between the two teams.

Published on Feb. 10, 2026

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Tineco, a global leader in smart home cleaning solutions, has appointed Swerve Strategic as its official U.S. Agency of Record. This appointment marks an important milestone in Tineco's continued growth in the U.S. market and reflects the brand's commitment to strengthening its communications, media engagement, and brand presence across key consumer touchpoints.

Why it matters

The partnership with Swerve Strategic will help Tineco build a more connected, lifestyle-driven dialogue with U.S. consumers as the brand continues to grow its presence in the market. Swerve Strategic's expertise in public relations, communications, and integrated campaign support will be crucial in reflecting the innovation behind Tineco's products and how they fit into modern everyday living.

The details

As Agency of Record, Swerve Strategic will lead Tineco's U.S. public relations and communications efforts, including brand storytelling, media relations, influencer engagement, and integrated campaign support. Tineco has earned strong recognition in the U.S. for its innovative smart home cleaning solutions, particularly its category-leading wet and dry floor care technology designed to deliver powerful performance for real-world household needs.

  • Swerve Strategic has been Tineco's Agency of Record in Canada since 2020.
  • This new U.S. partnership was announced on February 10, 2026.

The players

Tineco

A global leader in smart home cleaning solutions, founded in 1998 with its first product launch as a vacuum cleaner and, in 2019, pioneering the first-ever smart vacuum. The brand has evolved into a global leader in intelligent appliances spanning floor care, kitchen, and personal care categories.

Swerve Strategic

A U.S. agency that has been appointed as Tineco's official U.S. Agency of Record, expanding on a long-standing collaboration between the two teams.

Bill Song

Director of International Brand and Marketing at Tineco.

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What they’re saying

“As Tineco continues to grow in the U.S., it's important that our communications reflect not only the innovation behind our products, but also how they fit naturally into modern everyday living.”

— Bill Song, Director of International Brand and Marketing (PRNewswire)

What’s next

The partnership with Swerve Strategic will be crucial in helping Tineco build a more connected, lifestyle-driven dialogue with U.S. consumers as the brand continues to grow its presence in the market.

The takeaway

Tineco's appointment of Swerve Strategic as its U.S. Agency of Record demonstrates the brand's commitment to strengthening its communications, media engagement, and brand presence in the U.S. market, leveraging Swerve Strategic's expertise in public relations, communications, and integrated campaign support to better reflect the innovation behind Tineco's products and how they fit into modern everyday living.