Top 5 Super Bowl LX Commercials Ranked

Pepsi, Dove, Liquid Death, Budweiser, and State Farm deliver the best ads of the big game

Published on Feb. 9, 2026

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Sunday night's Super Bowl clash between the Patriots and Seahawks resulted in a dominant Seattle championship. And as always, there were plenty of new commercials to digest between plays. This year's slate of advertisements weren't quite as strong collectively, but a handful stood out above the rest in terms of quality and creativity.

Why it matters

Super Bowl commercials have become a cultural phenomenon, with brands vying for attention and trying to create the most memorable and talked-about ads. These top 5 commercials showcase the best of what advertisers brought to the big game, providing entertainment and brand impact.

The details

Pepsi's polar bear ad, Dove's uplifting 'The Game Is Ours' spot, Liquid Death's clever medical infomercial parody, Budweiser's emotional Clydesdale ad, and State Farm's star-studded musical number were the standout commercials of Super Bowl LX.

  • Super Bowl LX took place on Sunday, February 9, 2026.

The players

Pepsi

A major soft drink brand that competed with rival Coca-Cola in this year's Super Bowl ads.

Dove

A personal care brand that aired an uplifting commercial celebrating teenage girls.

Liquid Death

A brand of canned water that delivered a creative and humorous medical infomercial-style ad.

Budweiser

The iconic beer brand that aired an emotional Clydesdale-focused commercial.

State Farm

An insurance company that brought star power and comedy to its Super Bowl spot.

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What they’re saying

“Pepsi went bold with their ad this year by stealing the mascot from their rival Coca-Cola brand to star in this year's commercial. The polar bear finds he prefers Pepsi over Coke and proceeds to spiral into an identity crisis, which is a funny premise and executed pretty well.”

— Liam Mckeone, Author (wtaj.com)

“Dove's 'The Game Is Ours' commercial was just great vibes. A really wonderful and supportive message communicated through the simple joy of teenage girls dancing.”

— Liam Mckeone, Author (wtaj.com)

“Liquid Death is one of the stronger brands out there in terms of marketing right now and it's no surprise they came in hot for Super Bowl LX. It starts with a standard medical informercial look, which captures the viewer's attention as strange because... well, it's the Super Bowl.”

— Liam Mckeone, Author (wtaj.com)

“Budweiser didn't try to reinvent the wheel by releasing another iteration of the Clydesdale horse commercial series in honor of the company's sesquicentennial. It tugs at the heartstrings by displaying the journey of the horse and his buddy the eagle with the perfect backdrop of Lynyrd Skynrd.”

— Liam Mckeone, Author (wtaj.com)

“State Farm has long been a standard bearer in the marketing community as far as creative advertisements go and this year they came locked and loaded. It was a star-studded commercial from the get-go, featuring Hailee Steinfeld, Danny McBride, Keegan-Michael Key, and Jon Bon Jovi.”

— Liam Mckeone, Author (wtaj.com)

The takeaway

This year's Super Bowl commercials, while not as strong as previous years, still featured several standout ads that showcased creativity, humor, and emotional resonance. Brands like Pepsi, Dove, Liquid Death, Budweiser, and State Farm delivered the best of the bunch, providing entertainment and leaving a lasting impression on viewers.