Super Bowl 2026 Movie Trailers: Everything Shown During the Big Game

From established franchises to fresh faces, the trailers unveiled offer a glimpse into the cinematic landscape of 2026 and beyond.

Published on Feb. 9, 2026

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Super Bowl LX wasn't just a clash of football titans – the Seattle Seahawks' victory over the Recent England Patriots served as a launchpad for a wave of highly anticipated movie trailers. This year's Big Game underscored a growing trend: the Super Bowl as a premier, and increasingly essential, platform for blockbuster film marketing.

Why it matters

The strategy of debuting major trailers during the Super Bowl is nothing new, but its intensity is escalating. Studios are recognizing the unparalleled reach and cultural impact of the event, leading to a growing commitment to maximizing exposure through 'eventized' trailer releases.

The details

The sheer volume of trailers released – including sneak peeks at Disclosure Day, Scream 7, Project Hail Mary, The Adventures of Cliff Booth, Supergirl, Hoppers, The Super Mario Galaxy Movie, and Minions & Monsters – demonstrates a commitment to generating immediate buzz and dominating the social media conversation. DC's decision to debut a Supergirl trailer during the Puppy Bowl is a particularly interesting tactic, leveraging the Puppy Bowl's massive, family-friendly audience. The strong presence of animated features like Hoppers and Minions & Monsters highlights the continued strength of the animation market.

  • Super Bowl LX took place on February 9, 2026.

The players

Seattle Seahawks

The NFL team that won Super Bowl LX.

New England Patriots

The NFL team that lost to the Seattle Seahawks in Super Bowl LX.

DC

The entertainment company that debuted a Supergirl trailer during the Puppy Bowl.

Marvel

The entertainment company that opted out of Super Bowl advertising this year.

Pixar

The animation studio behind the film Hoppers.

Illumination

The animation studio behind the film Minions & Monsters.

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The takeaway

The Super Bowl LX trailer showcase points to several key trends: a continued emphasis on eventized marketing, a more strategic approach to trailer placement, the dominance of animation and franchise films, and the growing influence of streaming platforms. Studios are increasingly viewing the Super Bowl not just as an advertising opportunity, but as a cultural moment to shape the narrative around their upcoming releases.