Starbucks Releases Retro '1971' Cup Collection

The new lineup features varsity-inspired designs to celebrate the brand's first dark roast coffee.

Published on Feb. 9, 2026

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Starbucks has launched a limited-edition collection of cups and tumblers inspired by the brand's history. The five-piece lineup features varsity-style lettering and graphics reminiscent of the 1970s, celebrating the release of Starbucks' new '1971' dark roast coffee. The collection includes a tumbler, cold cups, a mug, and a tall tumbler, all showcasing Starbucks' iconic green-and-white color palette. The new '1971' cups and tumblers are available for a limited time at participating Starbucks locations.

Why it matters

Starbucks is tapping into nostalgia for the 1970s with this new cup collection, which aligns with the launch of their '1971' dark roast coffee. The varsity-inspired designs are a departure from the typical 1970s aesthetic, offering a fresh take on retro branding. This limited-edition collection is likely to appeal to Starbucks loyalists and fans of vintage-inspired merchandise.

The details

The '1971' cup collection includes five pieces: a 16-ounce tumbler, a 24-ounce cold cup, a 22-ounce cold cup, a 16-ounce mug, and a 12-ounce tall tumbler. Each item features varsity-style lettering and graphics in Starbucks' signature green-and-white color scheme. The collection is designed to celebrate the launch of the brand's new '1971' dark roast coffee, which is inspired by Starbucks' first roast at their original Pike Place Market location in Seattle.

  • The '1971' cup collection was released on February 9, 2026.

The players

Starbucks

An American coffee company and coffeehouse chain founded in 1971 in Seattle, Washington.

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What’s next

The '1971' cup collection is available for a limited time while supplies last at participating Starbucks locations.

The takeaway

Starbucks' new '1971' cup collection taps into 1970s nostalgia with its varsity-inspired designs, offering a fresh take on retro branding to celebrate the launch of the brand's new dark roast coffee. This limited-edition merchandise is likely to appeal to Starbucks fans and collectors of vintage-inspired products.