Starbucks Offers Free Coffee to Rewards Members After Super Bowl

The coffee giant is celebrating its heritage with a special promotion and new 1971 Roast blend.

Published on Feb. 9, 2026

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Starbucks is giving away a free, tall hot or iced coffee to Starbucks Rewards members on the Monday after the Super Bowl, following the Seahawks' 29–13 win over the Patriots. The free coffee will come in a retro-style, special-edition Starbucks paper cup 'designed to celebrate the company's heritage in coffee and craft.' Starbucks has also debuted a new coffee blend called the '1971 Roast' to honor the company's founding year.

Why it matters

This promotion allows Starbucks to engage its loyal rewards members, drive traffic to its stores, and celebrate the company's 50-plus year history as a pioneer in the specialty coffee industry. The new 1971 Roast blend is also an opportunity for Starbucks to highlight its commitment to quality coffee and connect with both longtime fans and new coffee drinkers.

The details

To get the free coffee, Starbucks Rewards members must purchase a qualifying hot or cold drink of the same or greater value at participating U.S. stores. The free coffee coupon should appear in the members section of the Starbucks app under the 'Offers' tab. The special-edition cups featuring the original Starbucks logo will be available through February. Starbucks has also launched new 1971-themed merchandise like mugs, tumblers, and cold cups.

  • The free coffee promotion is available on the Monday after the Super Bowl (February 9, 2026).
  • The new 1971 Roast blend has just been debuted by Starbucks.

The players

Starbucks

An American coffee company and coffeehouse chain founded in 1971 in Seattle, Washington.

Brad Anderson

A global master roaster who created the new 1971 Roast for Starbucks.

Sergio Alvarez

A Starbucks coffee developer who helped create the new 1971 Roast.

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What they’re saying

“The 1971 Roast is like nothing we created before. You get this super complex and bold coffee, and then it finishes very smoothly and velvety. It's the best of two worlds.”

— Sergio Alvarez, Starbucks coffee developer (Newsweek)

“The 1971 Roast is a dark roast that is approachable, flavorful, and smoky, that would delight both longtime fans and coffee explorers.”

— Brad Anderson, Global master roaster (Newsweek)

What’s next

The special-edition 1971 Roast-themed merchandise will remain available through February, while supplies last.

The takeaway

Starbucks is leveraging its 50-plus year history to engage customers, drive traffic, and showcase its commitment to quality coffee with this free coffee promotion and the debut of the new 1971 Roast blend. The company is tapping into nostalgia and heritage to connect with both longtime fans and new coffee drinkers.