Seahawks Fans Flock to Stores for Super Bowl Merch

Tacoma Dick's Sporting Goods opens early to meet demand for championship gear

Published on Feb. 9, 2026

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Seahawks fans rushed to Dick's Sporting Goods in Tacoma early Monday morning to purchase championship merchandise following the team's second Super Bowl victory. The store opened at 7 a.m. to accommodate the eager 12s trying to get the gear before it sold out.

Why it matters

The high demand for Seahawks Super Bowl merchandise highlights the team's strong fan base and the excitement surrounding their second championship win. It also showcases the importance of local retailers being prepared to meet the needs of passionate sports fans in the aftermath of a big win.

The details

Fans began lining up at the Dick's Sporting Goods location in Puyallup on Sunday night, and the lines stretched inside the Tacoma store. Shoppers were able to purchase a variety of items, including banners and specialized championship shirts, immediately after the Seahawks defeated the New England Patriots. The win marks the second time the franchise has secured a Super Bowl title in its 50-year history.

  • The store opened its doors at 7 a.m. on Monday, February 9, 2026.
  • Fans began lining up at the Dick's Sporting Goods location in Puyallup on Sunday night, February 8, 2026.

The players

Sharon Menyweather

A Tacoma resident who purchased gear for her son after hearing local celebrations.

Debbie Boe

A Seahawks fan who waited outside the Tacoma store at the 7 a.m. opening.

Andrew James

A Tacoma resident who left the store with a large haul of banners and apparel to commemorate the Super Bowl 60 victory.

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What they’re saying

“I just heard the fireworks going off, and I'm like Yay!”

— Sharon Menyweather (mynorthwest.com)

“It was good, it was really good, the defense came through.”

— Debbie Boe, Seahawks fan (mynorthwest.com)

“Even with those couple of scores the Patriots made. With that defense we got, we had it in the bag.”

— Andrew James (mynorthwest.com)

What’s next

Merchandise is expected to remain on shelves while supplies last at local retailers.

The takeaway

The high demand for Seahawks Super Bowl merchandise underscores the team's dedicated fan base and the importance of local businesses being prepared to meet the needs of passionate sports fans following a championship win.