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Eddie Bauer Files for Bankruptcy
The 106-year-old outdoor apparel brand seeks restructuring after multiple prior bankruptcies.
Published on Feb. 9, 2026
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Eddie Bauer LLC, the operator of roughly 180 Eddie Bauer stores across the US and Canada, has filed for Chapter 11 bankruptcy protection. The company said it has entered into a restructuring pact with its secured lenders and will conduct a court-supervised sales process, with the possibility of winding down its US and Canadian operations if a sale cannot be executed.
Why it matters
Eddie Bauer is a storied brand that pioneered outdoor sportswear and outfitted the first American to climb Mount Everest, but has struggled in recent decades, filing for bankruptcy protection multiple times. This latest filing highlights the challenges facing traditional brick-and-mortar retailers, especially in the outdoor and apparel sectors, as they compete with e-commerce and changing consumer preferences.
The details
According to the company's release, Eddie Bauer retail and outlet stores in the US and Canada will remain open and continue serving customers as the company begins its restructuring process. The company's e-commerce and wholesale operations will not be impacted by the wind down, as they are operated by a separate entity called Outdoor 5, LLC. Authentic Brands Group continues to own the intellectual property associated with the Eddie Bauer brand and may license it to other operators.
- Eddie Bauer filed for Chapter 11 bankruptcy protection on February 9, 2026.
The players
Eddie Bauer LLC
The operator of roughly 180 Eddie Bauer stores across the US and Canada that has filed for Chapter 11 bankruptcy protection.
Marc Rosen
The CEO of Catalyst Brands, which maintains the license to operate Eddie Bauer stores in the US and Canada.
Authentic Brands Group
The company that continues to own the intellectual property associated with the Eddie Bauer brand and may license it to other operators.
Outdoor 5, LLC
The company that operates Eddie Bauer's e-commerce and wholesale operations, which will not be impacted by the wind down.
What they’re saying
“This is not an easy decision. However, this restructuring is the best way to optimize value for the retail company's stakeholders and also ensure Catalyst Brands remains profitable and with strong liquidity and cash flow.”
— Marc Rosen, CEO of Catalyst Brands
What’s next
The company will conduct a court-supervised sales process, and if a sale cannot be executed, it will begin a wind-down of its US and Canadian operations.
The takeaway
Eddie Bauer's latest bankruptcy filing underscores the challenges facing traditional brick-and-mortar retailers, especially in the outdoor and apparel sectors, as they navigate changing consumer preferences and the rise of e-commerce. The company's restructuring efforts aim to optimize value for stakeholders and ensure the profitability of its parent company, Catalyst Brands.
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