Crypto.com CEO Unveils $70M AI.com Domain at Super Bowl

Kris Marszalek's new AI platform aims to mainstream AI agents through high-profile marketing push.

Published on Feb. 9, 2026

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Crypto.com CEO Kris Marszalek made waves at the Super Bowl with the launch of his new AI platform, AI.com, which he acquired for a record $70 million domain purchase. The platform offers AI agents for tasks like stock trading and online dating, with Marszalek touting a vision of a 'decentralized network of billions of agents.' The high-profile Super Bowl ad campaign is part of Marszalek's strategy to drive mainstream adoption of AI agents, similar to his approach in building Crypto.com into a major cryptocurrency exchange.

Why it matters

The AI.com launch and Super Bowl ad campaign highlight the growing prominence of AI technology, with AI features appearing across nearly a quarter of this year's Super Bowl ads. Marszalek's aggressive marketing tactics and record-setting domain purchase underscore the intense competition and high stakes in the race to mainstream AI agents and drive the next wave of technological adoption.

The details

AI.com, which officially launched on February 9, 2026, allows users to deploy AI agents for a range of tasks like stock trading, workflow automation, and online dating profile management. The platform is free to use with additional paid subscription tiers, and is eyeing integrations within financial services and social networks. Marszalek acquired the AI.com domain for a record $70 million last year, more than doubling the previous record set by the $30 million sale of Voice.com in 2019.

  • AI.com officially launched on February 9, 2026.
  • Marszalek acquired the AI.com domain for $70 million in 2025.

The players

Kris Marszalek

The CEO of Crypto.com who also launched the new AI.com platform.

Arsyan Ismail

The former owner of the AI.com domain, which he sold to Marszalek.

Larry Fischer

The director of GetYourDomain.com who brokered the sale of the AI.com domain.

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What they’re saying

“Our vision is a decentralized network of billions of agents who self-improve and share these improvements with each other, vastly and rapidly expanding agentic capabilities and accelerating the advent of AGI.”

— Kris Marszalek, CEO, Crypto.com and AI.com (Observer)

“In deciding to sell, the prior owner sought a buyer whose vision he believed in—someone capable of building a lasting legacy around one of the most important digital assets of this era. He found that buyer in Kris, even turning down substantially higher offers.”

— Larry Fischer, Director, GetYourDomain.com (Observer)

“When we started Crypto.com, there were around a thousand different exchanges, and we somehow managed to make it work. We will make this [AI.com] work one way or another.”

— Kris Marszalek (Financial Times)

What’s next

AI.com is planning to integrate its AI agents within financial services and social media platforms as it aims to drive mainstream adoption of the technology.

The takeaway

Crypto.com CEO Kris Marszalek's aggressive marketing tactics and record-setting $70 million domain purchase for AI.com underscore the intense competition and high stakes in the race to mainstream AI agents and drive the next wave of technological adoption.