Super Bowl 60 Commercials Ranked: Lay's, Pepsi Stand Out

From nostalgia to heartfelt moments, these were the top 10 Super Bowl 60 commercials.

Published on Feb. 8, 2026

Got story updates? Submit your updates here. ›

The Super Bowl 60 commercials were a mixed bag, with some duds in the first quarter before the quality picked up. Standout ads featured star power, nostalgia, and heartfelt community moments. Lay's, Pepsi, Redfin, and Rocket Mortgage delivered some of the most memorable spots of the night.

Why it matters

Super Bowl commercials are a major part of the event's cultural impact, with brands spending millions to create ads that will be widely discussed. The top commercials provide insights into what resonates with viewers and the creative approaches that work best for capturing attention during the big game.

The details

The top 10 Super Bowl 60 commercials included a mix of tactics, from Dunkin's use of Jennifer Aniston and nostalgia to Liquid I.V.'s unique and creative premise. Budweiser, Pepsi, and Lay's also stood out with patriotic, rivalry-fueled, and heartwarming spots. Overall, the quality improved after a slow start, with the second half providing more memorable and impactful ads.

  • Super Bowl 60 took place on February 9, 2026.

The players

Lay's

An American potato chip brand owned by PepsiCo.

Pepsi

A carbonated soft drink brand owned by PepsiCo.

Redfin

A real estate brokerage firm that focuses on using technology to improve the home buying and selling process.

Rocket Mortgage

A mortgage lending company that is a subsidiary of Quicken Loans.

Got photos? Submit your photos here. ›

What they’re saying

“These commercials stood out from the rest on Sunday night”

— Austin Nivison (cbssports.com)

The takeaway

The top Super Bowl 60 commercials showcased a range of effective strategies, from leveraging nostalgia and star power to tugging on heartstrings with messages of community. Brands that struck the right balance between creativity, entertainment, and resonance were able to make the biggest impact during the high-profile event.