Marvel Breaks Avengers Trailer Super Bowl Tradition

Avengers: Doomsday skips Super Bowl LX trailer debut, unlike previous Marvel films.

Published on Feb. 8, 2026

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For the first time since 2012, Marvel Studios did not release a trailer for an upcoming Avengers film during the Super Bowl. The highly anticipated sequel Avengers: Doomsday, set to release in December 2026, did not have a new trailer debut at Super Bowl LX, breaking the studio's long-standing tradition. Marvel has consistently used the massive Super Bowl audience to promote its Avengers films in the past, but opted for a different marketing strategy this year.

Why it matters

The lack of an Avengers: Doomsday trailer at the Super Bowl is a significant departure from Marvel's typical promotional tactics. The Super Bowl has become a prime advertising spot for major blockbuster films, so Marvel's decision to forgo that platform for its next Avengers installment suggests the studio is pursuing a unique marketing approach for this highly anticipated sequel.

The details

Every Avengers film since 2012 has debuted a new trailer during the Super Bowl, making this the first time the franchise has skipped the event. However, Marvel has already released several trailers for Doomsday highlighting key characters like Captain America, Thor, the Fantastic Four, and more. The studio's rival, DC Studios, also sat out the Super Bowl this year, opting instead to launch a trailer for Supergirl during the Puppy Bowl.

  • Avengers: Doomsday is set to release on December 18, 2026.
  • Spider-Man: Brand New Day will hit theaters on July 31, 2026.

The players

Marvel Studios

The production company behind the Marvel Cinematic Universe and the Avengers film franchise.

DC Studios

The production company behind the DC Comics superhero films, including the upcoming Supergirl movie.

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What’s next

It is uncertain when the first teaser for Spider-Man: Brand New Day will be released, but with the film's July 2026 debut, it will likely come soon.

The takeaway

Marvel's decision to forgo a Super Bowl trailer for Avengers: Doomsday signals a shift in the studio's promotional strategy, potentially indicating a unique marketing approach for this highly anticipated sequel that departs from the franchise's previous Super Bowl traditions.