Bubba Wallace to Star in Toyota's Super Bowl Ad, 23XI Racing Secures Daytona 500 Sponsorships

The NASCAR driver will be featured in Toyota's 'Where Dreams Began' commercial alongside other athletes, while his team announces major sponsorship deals ahead of the season opener.

Published on Feb. 7, 2026

Got story updates? Submit your updates here. ›

Bubba Wallace, the NASCAR Cup Series driver for 23XI Racing, will be featured in a 30-second Toyota Super Bowl LX commercial titled 'Where Dreams Began' that will air during the live broadcast on February 8, 2026. The ad highlights the journeys of Wallace, NFL wide receiver Puka Nacua, and U.S. Paralympian Oksana Masters. Ahead of the 2026 NASCAR season opener, the Daytona 500, 23XI Racing has also announced significant sponsorship deals for its drivers, including Wallace, Corey Heim, Tyler Reddick, and Riley Herbst.

Why it matters

Bubba Wallace's inclusion in Toyota's high-profile Super Bowl ad campaign underscores his growing prominence as one of the most recognizable faces in NASCAR. The 'Where Dreams Began' narrative resonates beyond just sports, focusing on the universal theme of pursuing one's aspirations from a young age. Additionally, the sponsorship deals secured by 23XI Racing for the Daytona 500 reflect the team's continued success and the sport's appeal to major brands.

The details

The 30-second Toyota commercial, directed by Alberto Blanco, features Wallace alongside his younger self, with the younger version stating, 'This represents where the dream began.' The ad aims to illustrate the origins of greatness for each athlete, showing them training alongside their childhood selves. The spot was created by Unverified and produced by Sweatpants Media. In the Daytona 500, Bubba Wallace will drive the #23 Toyota Camry XSE backed by Xfinity, Corey Heim will drive a Robinhood-sponsored Toyota, Tyler Reddick will pilot the Chumba Casino Camry, and Riley Herbst will compete in the #35 Monster Energy Toyota.

  • The Toyota Super Bowl LX commercial featuring Bubba Wallace will air on February 8, 2026 during the live broadcast.
  • The 2026 NASCAR Cup Series season will open with the Daytona 500 on an unspecified date.

The players

Bubba Wallace

The NASCAR Cup Series driver for 23XI Racing, who will be featured in Toyota's Super Bowl commercial and drive the #23 Toyota Camry XSE backed by Xfinity in the Daytona 500.

23XI Racing

The NASCAR team that Bubba Wallace drives for, which has secured significant sponsorship deals for the Daytona 500, including partnerships with Xfinity, Robinhood, Chumba Casino, and Monster Energy.

Puka Nacua

An NFL wide receiver who will also be featured in Toyota's 'Where Dreams Began' Super Bowl commercial alongside Bubba Wallace and Oksana Masters.

Oksana Masters

A U.S. Paralympian who will be featured in Toyota's 'Where Dreams Began' Super Bowl commercial alongside Bubba Wallace and Puka Nacua.

Steve Quirk

The Chief Brokerage Officer at Robinhood Markets, which has renewed its partnership with 23XI Racing for the 2026 NASCAR season.

Got photos? Submit your photos here. ›

What they’re saying

“Building on the momentum of last year, this renewed partnership reflects the strong foundation we've created together. We're proud to support Bubba Wallace, Corey Heim, and the entire 23XI team as they compete this season and bring the Robinhood brand to life on track.”

— Steve Quirk, Chief Brokerage Officer, Robinhood Markets (Press Release)

What’s next

The judge in the case will decide on Tuesday whether or not to allow Walker Reed Quinn out on bail.

The takeaway

Bubba Wallace's prominent role in Toyota's Super Bowl commercial and the sponsorship deals secured by 23XI Racing for the Daytona 500 highlight the growing prominence of NASCAR and its drivers in the broader sports and entertainment landscape. The 'Where Dreams Began' campaign offers a compelling narrative that resonates beyond just the racing community.