Rare 1966 Volkswagen 'Pacifico Beer' Bus Restored

Only around 20 of these specialty VW buses were ever created to promote the Mexican beer brand.

Jan. 28, 2026 at 7:15am

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A couple from Palm Harbor, Florida have a rare 1966 Volkswagen bus that was specially restored and painted to promote the Pacifico beer brand. The bus is one of only about 20 that were created, and it was hand-painted in Seattle back in 2008.

Why it matters

Vintage Volkswagen buses, especially those with unique customizations, have become highly sought-after collector's items in recent years as interest in classic cars and nostalgia for 1960s counterculture has grown.

The details

The 1966 Volkswagen bus belonging to Tom and Pam from Palm Harbor was one of around 20 vehicles that were specially restored and painted to promote the Pacifico beer brand. The bus was hand-painted in Seattle in 2008 with the Pacifico logo and branding.

  • The bus was hand-painted in Seattle in 2008.

The players

Tom and Pam

A couple from Palm Harbor, Florida who own the rare 1966 Volkswagen 'Pacifico Beer' bus.

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The takeaway

This rare Volkswagen bus is a unique piece of automotive and marketing history, showcasing how companies used to creatively promote their brands through custom vehicle restorations during the 1960s.