Kendall Jenner Pokes Fun at 'Kardashian Curse' in Super Bowl Ad

The model leans into the internet theory that athletes' careers decline after dating a Kardashian-Jenner.

Jan. 27, 2026 at 10:47am

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In a new Fanatics Sportsbook ad, Kendall Jenner joked about the so-called "Kardashian Curse" - the internet theory that athletes' careers mysteriously nosedive after dating someone from the famous family. Jenner has dated several NBA players, and in the ad, she leans into the chatter, saying "Haven't you heard? The internet says I'm cursed" and joking about past boyfriends' pitfalls.

Why it matters

The "Kardashian Curse" is a long-running pop culture myth that has followed the famous family for years. By poking fun at it in a Super Bowl ad, Kendall Jenner is embracing the joke and flipping the narrative, showing she's in on the joke and even profiting from it through sports betting.

The details

In the Fanatics Sportsbook ad, Kendall Jenner says "Any basketball player who dates me kind of hits ... a rough patch." She is shown tossing a match into a bucket of jerseys, joking about past boyfriends' pitfalls that "nobody was getting a ring in this house." The commercial plays off fans' superstitions and sports paranoia, with Jenner joking that she banks on the curse, which has made her super rich through hefty bets on her exes.

  • The Super Bowl LX matchup is set between the New England Patriots and Seattle Seahawks - a rematch from the title game in 2015.

The players

Kendall Jenner

An American media personality, socialite, and model who has dated several NBA players, including Devin Booker, Ben Simmons, Blake Griffin and Jordan Clarkson.

Fanatics

An American online retailer of licensed sportswear, sports equipment, and merchandise.

New England Patriots

An American professional football team based in the Greater Boston area.

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What they’re saying

“Haven't you heard? The internet says I'm cursed. Any basketball player who dates me kind of hits ... a rough patch.”

— Kendall Jenner (Fanatics Sportsbook ad)

“We want you on our side @kendalljenner, we can end this curse! We all we got, we all YOU need.”

— New England Patriots, Team account (Instagram)

“That curse is scary, but I'm never betting against you!!”

— Michael Rubin, Fanatics owner (Instagram)

The takeaway

Kendall Jenner's embrace of the 'Kardashian Curse' myth in a Super Bowl ad shows her self-aware sense of humor and willingness to profit from the pop culture phenomenon, rather than shy away from it. Her playful approach to the long-running theory demonstrates the Kardashian-Jenner family's savvy in turning even their perceived liabilities into marketing opportunities.