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WSU Launches New NIL Fundraiser for Football Players
The Cougar Collective is raising money for Cougars' name, image and likeness opportunities.
Apr. 11, 2026 at 12:43am
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A fundraising campaign by WSU boosters aims to create new NIL revenue streams for Cougar football players.Pullman TodayThe Cougar Collective, a booster organization for Washington State University athletics, has launched a new fundraising campaign called 'WSU Crimson and Gray' to raise money for Name, Image and Likeness (NIL) opportunities for WSU football players. The campaign includes an online auction of Cougar memorabilia and will culminate in a happy hour event on the day before the WSU spring football game.
Why it matters
NIL rules allow college athletes to profit off their name, image and likeness, which has created new fundraising opportunities for booster groups to support their school's players. This campaign by the Cougar Collective aims to provide WSU football players with more NIL-related revenue streams and opportunities.
The details
The WSU Crimson and Gray campaign features an online auction of Cougar Athletics memorabilia that runs through April 19th. The campaign will then culminate with a happy hour event on Friday, April 24th from 3:00 to 5:30 pm at RV Lot 2 on the WSU campus, the day before the Cougars' annual spring football game.
- The online auction runs through April 19, 2026.
- The happy hour event is scheduled for April 24, 2026 from 3:00 to 5:30 pm.
The players
Cougar Collective
A booster organization that supports Washington State University athletics.
What’s next
The auction and happy hour event will lead up to the WSU spring football game on April 25, 2026, where fans can continue to support the Cougars and their NIL initiatives.
The takeaway
This new NIL fundraiser by the Cougar Collective demonstrates how booster groups are getting creative to provide additional revenue streams and opportunities for their school's student-athletes in the evolving world of name, image and likeness rights.
