Washington State University names Jon Haarlow as new athletics director

Haarlow, who has served as interim AD since November 2025, will be formally introduced on April 20.

Apr. 8, 2026 at 1:22am

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A cubist, geometric painting depicting an abstract, fragmented view of a college sports stadium or athletic field, with sharp planes of crimson red, gray, and white overlapping to create a dynamic, multi-dimensional composition.The appointment of Jon Haarlow as Washington State University's new athletics director signals a new era of leadership for the Cougars' sports programs.Pullman Today

Washington State University has named Jon Haarlow as its new vice president and director of athletics, according to an announcement on Tuesday. Haarlow, who has served as interim athletic director since November 2025, becomes the 16th person to lead Cougar athletics and will be formally introduced during a press conference on April 20 at Gesa Field.

Why it matters

The athletics director plays a crucial role in leading the university's sports programs, overseeing budgets, facilities, coaching hires, and more. Haarlow's appointment comes at an important time as WSU looks to build on recent progress and continue supporting its student-athletes.

The details

Haarlow joined WSU in 2021 and has held multiple leadership roles, including senior associate athletic director and assistant vice president for business and financial services. During his time as interim director, he led key initiatives such as coaching hires, fundraising efforts exceeding $10 million, and facility upgrades.

  • Haarlow has served as interim athletic director since November 2025.
  • Haarlow will be formally introduced during a press conference on April 20, 2026.

The players

Jon Haarlow

The new vice president and director of athletics at Washington State University.

Betsy Cantwell

The president of Washington State University.

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What they’re saying

“Haarlow has already demonstrated strong leadership in the role.”

— Betsy Cantwell, President, Washington State University

“I am honored to continue leading the program and emphasize a focus on supporting student-athletes and building on recent progress.”

— Jon Haarlow, Vice President and Director of Athletics, Washington State University

What’s next

Haarlow will be formally introduced during a press conference on April 20, 2026 at Gesa Field.

The takeaway

Haarlow's appointment as the new athletics director at Washington State University comes at a critical time as the university looks to build on recent progress and continue supporting its student-athletes. His experience and leadership in the interim role have positioned him well to take on this important position.